What is the purpose of webmasters building websites? Is it for fun? For a hobby? Or is it to make money? The initial motivations may vary, but after the website develops to a certain stage, with the increase in operating costs and hardware costs, it is doomed to be difficult to survive with only investment and no profit. Therefore, making money is the goal of every webmaster. An issue that cannot be avoided.
Through surveys, more than 90% of websites use two profit models: website advertising and website services. However, less than 20% of millions of websites can make a profit. In the stage of fierce competition on the Internet, it is necessary to find new business models, The new profit point has become a life and death test for whether the website can make money. Is there a new profit model that can lead webmasters to break through this limitation? As long as you think about it and search for it, there will definitely be one; that is a brand new website cooperation model that has become popular recently - user sharing.
Next, I will talk about the characteristics of these three profit models in detail, focusing on "user sharing of website cooperation".
1. Website advertising
Website advertising alliance is the main source of income for our small and medium-sized webmasters. When a website is first established, it lacks traffic and popularity. At this time, you can choose some advertising intermediaries, such as "Google AdSense Advertising Alliance" and "Baidu Theme Promotion". As long as the website has a healthy mind, it will generally be able to pass the review of technical staff. After passing the review, you only need to place the advertising code as required.
When the website develops to a certain level, it can provide advertising space for some customers in need to purchase. These advertising costs are much higher than the income of advertising alliances, but its website brand needs to be recognized by users, which will be a long-term process. .
2. Website services
Relying on the unique information of your own website to provide members with unique products or services that other websites cannot provide, this is also a main model for the website to make money.
The specific methods can be diversified, including selling your own unique products through the website; implementing a paid membership system to provide differentiated services from free members; targeting the characteristics of website users, using your own unique resources to provide them with integrated marketing services, etc. However, it is also a very difficult process for a website to be truly different from other websites.
3. User sharing for website cooperation
What does user sharing mean? To put it simply, it means that the membership information of the websites cooperated by both parties is common. Here, I will use a website case that everyone recognizes to illustrate. Currently, there are two websites cooperating between Party A and Party B. Party A is Alipay and Party B is Maijiu Lottery Network. Party A promotes the website for Party B in the merchant section of Alipay and provides user sharing for Party B. Alipay users can directly purchase lottery tickets on Party B's website, which can quickly increase the number of visits and purchases to Party B's website. Party B needs to build an Alipay login box on the website and use Alipay online banking for member transactions. Party B's users will also become Alipay users while trading, and Party B also needs to draw a certain transaction commission, which will also increase Party A's income. A certain number of members and profits.
Through this user sharing model, it can not only increase the income of both websites, but also be of great benefit to the development of the website and the loyalty of the user group, because after the website cooperation, the services provided by the website have become diversified, but users enjoy these The service can still be logged in or purchased through the user name of the own website, so these users will not be lost, achieving a win-win situation.
Nowadays, many small and medium-sized websites have been facing the situation of "popular but not wealthy". They provide a lot of interesting content to the majority of netizens, but they themselves have "difficult life". This situation is expected to be improved through the above "user sharing" cooperation.
Myr9 Lottery Network ( http://www.myr9.com ) is a website that provides online purchasing and joint lottery business for lottery players. We are willing to work with all website owners to develop "user sharing" website cooperation. Everyone is welcome to cooperate with me. For further communication: QQ 712999595.
Thanks to Chen Weihua for his contribution