I had an idea a few days ago to write some thoughts about user experience, but due to the limited depth of writing, I really couldn’t write it down, so I thought of a way to directly extract from the blog what user experience is, how to grasp user experience and Improve user experience. At the beginning, I wrote "Several Common Methods of Internet Marketing", and a lot of people came to read it. Basically, some people follow Siqi's blog every day. I am really happy. I think about it later. It’s about user experience. Focusing on user needs, providing the information users need to know is reasonable and smooth, and it must be purposeful and targeted. The first step was considered to be successful. The second time I posted an article "The ultimate reason why SEO is so popular?". Just look at the title and you will know that a lot of people will pay attention to it, but the content is a joke (self-written) (), the traffic is indeed quite large, but some friends in the review and private chat expressed that they were speechless, and Siqi was also helpless, because if he wanted to write something later, he could only "lose" something first. Let’s get to the point:
What is user experience? User experience is a purely subjective feeling established during the user's use of the product.
1. What is user experience?
User experience in SEO, or in marketing, means that users want to know relevant information about a product. We do what users want and improve the user's impression and feeling. This is user experience. Then we should think about "how to improve user experience?".
2. The most basic form of user experience
The three keys to user experience on a website are: ① website design ② brand presentation ③ customer service
1. Website design
A unique website style and a novel presentation method must be based on the logical requirements of the brand. Of course, we must also learn from the path of our predecessors. We can learn from the page presentation method of the e-commerce platform.
2. Brand display
Promote your products from multiple angles, such as Dangdang’s books, off-site email marketing tracking services, mobile phone text messages, bidding placements, etc., on-site special pages, popular book recommendations, etc. They are all methods of promoting and displaying a product, with multiple angles and multiple methods, promoting the product together so that users feel familiar enough to recognize it.
3. Customer service
Customer service actually goes hand-in-hand with product promotion. It is necessary to track potential users in real time and study customer psychology for the product to promote the product. The most important thing about customer service is attitude. In order for users to recognize the product, they must first recognize the platform. Only in this way can there be a chain reaction; after-sales service is basically an indicator that all platforms are lacking. After-sales maintenance customers can also be further "squeezed" to extract as much value from customers as possible, because the cost of a new customer is often relatively high. High, and there is word-of-mouth marketing for customers like this.
Under normal circumstances, few platforms have "one-time customers", so after-sales service deserves attention. After-sales services can be provided from multiple platforms, such as QQ groups, forum memberships and other methods can be expanded and implemented.
Like us webmasters, on the blog platform, the basic methods for how to increase users and improve user experience are search engine rankings, mutual blog promotion between bloggers, and another popular method is 'news-style soft articles'. The exposure on some platforms requires certain preparations when implementing this method, which may result in the loss of certain users. For example, the reason why Siqi's previous SEO became popular was that it actually brought in a lot of traffic, but after that It's surprisingly bland, so you have to control the angle and method.
There is another most important factor of user experience that has not been mentioned. This is because the main topic here is how to build a good user experience on the site, so it is not mentioned. That is money, how much is the value of a user, and attracting a user? You must have a good idea of how much consumption you should consume. Be sure to pay attention when considering it for a long time.
Editor in charge: Chen Long Author Beijing SEO Siqi’s personal space