Before traveling, tourists usually search for farmhouses on the Internet as a resting place during the trip. What details do they usually pay attention to? If the farm owner can properly display these details, he will definitely be able to attract tourists and increase the benefits of the farm. The following is a simple analysis:
1. Display of farm website information: When tourists search, the first priority is to solve the four major problems: accommodation, transportation, meals, and tickets. Therefore, farm owners should display them first when promoting their farmhouses. We arrange them in order of importance. Down:
A. Introduction to the farmhouse B. Contact number C. Restaurant provided D. Pictures of the farmhouse’s exterior, accommodation, restrooms, and restaurants with comments Discounted tickets for scenic spots. With this real and rich information, why don’t tourists choose you? According to the tourists interviewed by China Farmhouse Network, the impression of tourists when choosing a farm is the most important: 1. Look at the pictures of the farm facilities, 2. Look at the price, 3. Look at the transportation. Distance from attractions, 4 calls to make reservations, it can be seen from this that pictures of farmhouses are very important to tourists.
2. Website traffic acquisition: 80% of farmhouse websites are now in a state of survival. At first, I was interested in bringing business through my own website, but I didn’t know that I spent all my energy and posted on the blog. Why? Let’s talk about how the website generates orders:
Tourists first search online. Take "Western Zhejiang Grand Canyon Farmhouse" as an example. Of course, the most searched by tourists is "Western Zhejiang Grand Canyon Farmhouse". However, this keyword is promoted a lot by Baidu and the cost is high. Even if the natural ranking is high, it will not be enough. It doesn't help, because even if it naturally ranks first, there are still 10 promotions in front of it, which are basically ineffective. So where is the way out? Please read the analysis carefully:
A. Tourists may search for "the best farmhouses in the Grand Canyon of Western Zhejiang", "farmhouses near Zhelin Waterfall" and "recommended farmhouses in the Grand Canyon Scenic Area of Western Zhejiang". This term is hardly promoted on Baidu, and the competition is small. According to the survey, The probability of searching for "Western Zhejiang Grand Canyon Farmhouse" is 30%, while the traffic for searching for "Western Zhejiang Grand Canyon XXXX" related farmhouse information is 70%, so we can find another way to easily obtain traffic, and it is stable in the long term, but only by ourselves Building a website is not a foolproof strategy, let’s see below...; Source address of China Farmhouse Network: http://www.***.cn/bbs/thread-4-1-1.html
3. The use of blogs: Many farmhouses will publish their own farmhouse advertising information on major portal websites (such as Sina, NetEase 163, Baidu). It is undeniable that this does have a certain effect, but it is not the best. Some farm owners So I asked, as mentioned before, building your own website is not a foolproof solution, and building a blog now is not the best either, so what should I do?
The best advice given by the China Nongjia Internet Innovation Team: website + blog + advertising. We cannot give up any online channel through which tourists can obtain information. The Internet is interconnected and huge, so we must focus on: our own website, blog Promotion methods supplemented by advertising around your own website will eventually lead to more orders;
As for how to implement and promote it, what channels are available, etc., please listen to the next chapter for analysis.
Introduction: This article was originally written by the founder of China Nongjiale.com. He has 5 years of online promotion, sales, SEO, SEM research, and rich practical operation experience. He has successfully operated many websites for profit. I hope this information can help the farm. Source address: http://www.u76.cn/bbs/thread-4-1-1.html
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