People who do SEO generally know that SEO is divided into white hat, black hat, and even gray hat. To put it simply, if you are familiar with Google's website quality guidelines, you can understand that SEO techniques that comply with search engine quality specifications and meet user experience are collectively called white hat, and SEO techniques that violate the express regulations of search engines and are prohibited from being used are called black hat. Between white hat and black hat, techniques that cannot be clearly defined as white hat or black hat are classified as gray hat SEO. Wuhan SEO Liu Jun does not want to talk about white hats or black hats today, but wants to talk about the search engine penalty principles that are very important to SEO personnel and ignored by many webmaster friends. Because many webmasters do not understand the penalty principles of search engines, when their websites are punished by search engines, they do not even know why they are being punished. When such a situation occurs, you need to learn more about search engines and grasp some major ways in which search engines punish websites. Principled.
Search engines cannot accurately determine whether your website is cheating.
In fact, many times, the webmaster himself does not know whether the website violates the rules, so search engines cannot be 100% accurate in judging whether the website violates the rules. For example, if you are running a forum and there are a lot of spam messages on your forum, these contents may be suspected of violating regulations, but they are not done by the webmaster himself, so it is difficult for search engines to judge these. Or maybe your website has been framed by a competitor and made a lot of spam links, helping you to send links in bulk, and has black links, and search engines can't detect it clearly. Or, when keywords are accumulated on your website, how many and how frequently keywords are accumulated will cause search engines to punish your website. These are all very troublesome for search engines.
Cheating points system
For search engines, it is not easy to determine whether a website violates regulations and how to punish it. If a website violates regulations, it would be too reckless to immediately punish it, and it is likely to kill a large number of innocent people. Search engines also understand these problems. Therefore, search engines have come up with a very good and practical cheating penalty system: cheating points system.
Whenever you are suspected of cheating and fouling, the search engine will record it for you and count the violation points. When the points accumulate to a certain level, the search engine may not directly penalize your website immediately, but will give you certain reminders, such as the speed of updating snapshots and slowing down the collection of articles. At these times, if the webmaster does not be vigilant, If you correct your cheating behavior and your cheating points continue to accumulate, you may make a big mistake that cannot be repaired, and the search engine will eventually sentence your website to death. This is a mistake after mistake, insisting on going your own way. If the search engine gives you a chance and you don't change it, there is nothing you can do about it.
To what extent does cheating accumulate cheating points before you will be punished?
We all know that the referee will give a yellow card for a kicking foul, and if two yellow cards are accumulated, the player will be sent off with a red card. The cheating points system of search engines is similar to this, but cheating points are not as fair as yellow and red cards in football. In 2006, the New York Daily News was found to be using a hidden page, but was not punished after being reported. If you create a hidden page and report it to Google yourself, I believe you will be punished by Google soon. It is also a cheating points system, but the upper limit of points for penalties for websites with high weight is much higher than that for websites with low weight. Search engines are much more tolerant of high-authority websites. A small website may be sent to a jail cell by the search engine if it makes two minor mistakes, while a large website may only give a verbal warning if it makes ten major mistakes. Therefore, in many cases, webmasters should not imitate the SEO behaviors of big websites. Just because people are not punished for cheating does not mean that you can imitate them.
Understand black hat and prepare white hat
Doing white hat SEO does not mean that you will not accidentally use black hat, so you must fully understand black hat, so as to effectively avoid violations during the website SEO process. Then don't take chances and challenge the bottom line of search engines. Due to the cheating points system, it is very likely that you will not be punished by search engines for using black hat once or twice. You may even achieve good results and think that you can really play with search engines. Between applause. Who knows if search engines will settle the score later if they don’t trouble you today? For the long-term solution, it’s better not to take any chances and be honest and do a good job as a white hat. In fact, maybe the search engine really didn't discover your cheating behavior today, but the search engine algorithm is constantly improving. If your website has violated the rules, this record has become a big hidden danger. Who knows whether the search engine will detect it? During an algorithm update, your past mistakes were discovered, and then points were added to your website, resulting in a penalty.
In fact, in many cases, it’s not that the search engine didn’t discover your cheating behavior, maybe it’s just that your cheating points haven’t accumulated enough to punish you. More often than not, it is because search engines have not yet found a way to detect and punish innocent people, so all black hat behaviors are short-term SEO, which can only be achieved for a short period of time. The search engine algorithms will continue to be eliminated at this stage. Popular black hat techniques.
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