In fact, this article should have been published a long time ago, because I am lazy and always like to procrastinate, so let’s stop talking nonsense and start. There are almost no experience articles on Baidu bidding promotion on the Internet, so I will share with you some of the experience I have accumulated over the past year.
When I first started doing bidding promotion, I was confused and there were few articles introduced online. I don’t really like asking others, which is also a big shortcoming. I still hope everyone won’t be like me. If you don’t understand, just ask. In fact, Baidu’s internal customer service must know much more than us. Although I don’t like Baidu people very much, it is a fact that they have experience and have better experience than us. As an aside, the reason why I don’t like them very much is because of myself.
There are too many units for Baidu bidding promotion, there are too many creative ideas, and there are too many keywords, which makes management very troublesome. In fact, Baidu's own product "Baidu Bidding Promotion Assistant" is a fairly easy to use tool. In fact, all my friends who want to do Baidu bidding know this tool, but I will say a few words. After all, there are still a few people who have not come into contact with this tool, so I recommend it here. Batch changes and batch jobs are all good.
Thoughts again and again!
First, let’s talk about this ranking. Is it better to spend a lot of money to be ranked first, or to be ranked behind? According to my own research, the click-through rate ranked first is definitely better than the ones below. However, there are many errors. Compared with the ranking below, the error is estimated to be 30% larger. Also, being ranked first can easily lead to malicious bidding. After all, there are still many unknown people who are blindly pursuing the number one position. There is no need to bid with them, it will hurt money! Personally, I think it is enough to rank third or fourth. After all, no matter who buys things or services, they have to shop around. Ranking at the bottom reduces delays and is in line with ordinary people's purchasing psychology. It also saves a lot of money (estimated to be about 20%). Why not? Some people say that ranking on the right is enough. I don't think so. I know that when I search for things on Baidu, I rarely pay attention to the things on the right. I think the best thing to do is to be at the top of the natural rankings, even 3.4.5.6 on the homepage. It only works if it appears on the left side.
Then let’s talk about this list of sub-promotion plans. Of course, they are divided according to the category of products or services. I think everyone should know this better than me, haha. In fact, I want to recommend subdividing and subdividing. Why? Because in the later stage, when we write creative ideas, we can write them in a targeted manner. No matter how creative a plan is, it will never be the same. Then there is a profound difference with keywords. This will only lead to poor quality, which will waste a lot of money. Quality is not related to many factors, this is just one of them. In short, if we do this well, one factor will be missing.
Then there is the promotion unit. Like the promotion plan, the promotion unit is subdivided and subdivided, so that when we write creative ideas, we can write them in a targeted manner. Another thing is to reveal a secret, maybe it is not a secret. Just show off to yourself. Sometimes we will encounter some keywords whose quality cannot be improved no matter how creative they are. Let’s put this keyword into a separate plan and try it out. Isn’t that right? By sorting out the creativity, the quality will improve?
The last one is probably about writing creative ideas. In fact, I think this is the simplest and doesn’t require much thinking. I got the keywords and went directly to Baidu to search who ranked first. Sorry, you were copied! Haha. Then there are some secrets about creative writing that I will leave for next time. It's time to get off work and rush home.
I hope you will gain something from reading this and follow me.
The personal space of the author Xingyue Mimeng