Lao Gao hasn't written anything for a long time. I recently saw the topic of regional search proposed by teacher Wu Wei. Since most of the participants in the discussion were discussing matters and phenomena without getting into the essence, I will try to continue the topic of regional search today.
Among the posts participating in the discussion, I saw an article using one of my websites as a case study. When searching for the "SEO" keyword in Hefei, my previous SEO blog would be ranked at the top. Of course, I think everyone will encounter this phenomenon often. For example, when searching for keywords that are closely related to the region, such as hospitals, real estate, weather, etc., some websites from your city will appear. Everyone has long been aware of this situation. Adapted. However, let’s not talk about the phenomenon but why do search engines distinguish regions and provide regional searches? In fact, this is just a part of personalized search. In the future, more forms of search experiences will be launched.
Before explaining, let’s take a look at classified information websites. When you open a website such as Ganji or 58, it will automatically jump to your city based on the IP address after opening. The same goes for other websites such as 8684, soufun, etc. These regions Websites with obvious customized services provide the function of automatically determining the region and proactively providing corresponding services. This saves a lot of search and query time and delivers the most effective content to viewers more accurately.
While mainstream websites are striving to provide a superior user experience, there is no reason why the search engine, which is the entrance to traffic, should not carry out reforms. Moreover, its reforms will be more intense and the cultivation and change of people's online habits will be more lasting and stronger. Regarding the personalized search of search engines, the slogan was put forward a long time ago. Perhaps due to technical problems and user habits, the promotion intensity is not very strong, but there is no doubt that this is the future development direction of search engines. What would this situation look like?
At that time, you only need to register a search engine account, such as Baidu. After registering a Baidu ID and logging in, your searches will be recorded and analyzed, such as which websites you clicked on, which means these websites may Which websites are more useful to you, which websites you browse for a longer time and click on more pvs. This information will help search engines determine user preferences. At the same time, search engines will also use the user's registered information as a basis for judgment and analysis, such as the user's age, gender, region, occupation and other information, which is crucial for displaying reasonable SERPs. Of course, how to conduct information judgment and analysis, and how to sort the captured information according to the analysis results, will be an extremely complicated process, and at least this problem cannot be completely solved yet.
In addition, search engine traffic statistics tools can also become an important basis for data analysis. Of course, although Baidu and Google have developed traffic statistics, they have always refused to admit that it will have an impact on search results. In fact, there is no doubt. These product layouts are laying a solid foundation for future personalized search. The sharing tool recently launched by Baidu is undoubtedly one of the ways to detect the popularity of a page. Of course, there are more factors involved in the judgment regarding information collection, so it is more difficult to implement. At the same time, when this method is fully implemented, how we should optimize search engines is still a question worth exploring.
Before personalized search can be fully implemented, some relatively simple personalized services can be launched in advance, and what we call regional search is one of them. As a Hefei native, when searching for "wedding company" in Hefei, there is no doubt that I hope to find a local wedding company in Hefei, so the search engine has no reason to show me a wedding company in Beijing or Chongqing. Although the search engine does not It will directly display a local second-level domain name website like a classified information website. In fact, although no changes can be seen on the page, there is no doubt that its core is already a "local version" search engine.
For the current situation where there is no way to use complex algorithms for sorting, the main basis for regional sorting is still the main keyword. For example, the website has been optimized for Hefei wedding company, and the ranking has always been first, then basically when searching for wedding companies locally , will also be ranked first. The local name of the title is crucial. Some friends believe that it is also related to the IP of the server. At present, the impact of this factor is minimal and basically ignored. It mainly depends on the website theme and optimized keywords. When personalized search can be fully implemented in the future, the factors that affect rankings will There will be more.
There is much more to say about the in-depth analysis of this topic. Due to space limitations, I will only give a brief description here. At the same time, I hope that more friends will research personalized search so that when it is implemented, we still have good methods to optimize it. .
This article is provided by Gao Liangjiu @神马网, the website is http://www.airGhost.cn/ , you are welcome to reprint or communicate with me.
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