The most important thing about website optimization services is not only ranking, but also customer experience. For the majority of website ranking optimizers and business owners, it is extremely wrong to only consider website ranking! The main purpose of major search engines is to provide customers with detailed and practical information and increase customer experience. But at present, according to Dugu Yifeng, editor of Beijing Website Optimization Technology Research Center, there are very few Internet companies that can really achieve this effect. They use some means to rank the website up and then ignore it. I would like to ask website optimization service providers, are you doing this to be profit-driven or to destroy your customers?
What website optimization service providers do is not only rankings, but more importantly, increasing the customer experience of corporate websites! I remember that a brother asked someone to do ranking optimization. In a short period of time, the ranking of this brother’s website went up, but when Dugu Yifeng saw the articles inside, he was shocked! This brother is in the wedding photography industry, but the articles on the website are copied from martial arts novels. I wonder, can such a website attract customers? Can it increase customer experience? Not to mention the website making a profit, it is estimated that even its own brand has been destroyed!
How to increase customer experience, Dugu Yifeng thinks there are the following points:
(1) The website design is reasonable and convenient for customers to reach quickly. This can refer to the breadcrumb navigation mentioned on the Internet, which has clear layers, natural links, and high customer experience.
(2) Website content must be highly relevant and highly original. The two "heights" mean that the first is to publish articles related to the main body of your own website; the second is to publish content that is different from information in the same industry on the Internet. Only in this way can we attract customers to click, form promotion and improve customer experience.
(3) Lay out the website according to customer psychology. What customers like to see, the first is the ones with the most clicks, the second is the ones that have just been released, and the third is the ones recommended by the masses. If you lay out your website based on customer psychology, your website will be very sticky and your customer experience will definitely be high.
(4) The error page must be set up with a 404 page, such as the snail prompt on the chinaz error page. It is novel and can continue to retain customers. Why not?
(5) If the website changes domain names or pages, please use 301 redirection to redirect all changed pages to the current domain name or pages.
(6) If the website has a large amount of information, please use the search box, which can reduce customer search time and improve customer experience.
(7) If it involves foreign trade websites, setting up multiple languages for the website as much as possible can also improve customer experience.
(8) If necessary, a virtual customer experience store can be added to the website, such as Taobao's fitting room; the enlargement effect of pictures on JD.com, Vanke and other websites, picture Alt annotations, etc. It can also improve customer experience.
(9) Establish a website map to facilitate customers’ browsing and search engine crawling. Killing two birds with one stone, why not?
(10) Add a third-party sharing platform, such as jia this, to facilitate customers to share the website's products or information; there are also feed sharing addresses, etc.
The above are just some of the details that Dugu Yifeng listed to improve customer experience. In fact, there are many more. I hope we as website optimization service providers will remember this sentence: Website optimization is not just about rankings, but more importantly, customer experience!
The above article was first published by Dugu Yifeng Website Optimization Technology Research Center ( www.SEO0359.com ). If reprinted, please keep the original link address! The first group of Internet elites: 76933546. Well-known webmasters are welcome to join! Your support is the biggest motivation for Dugu Yifeng to move forward!
Thank you Dugu Yifeng for your contribution