"Single page sales" consists of two words: "single page" and "sales", with the emphasis on the word "sales". This tells us that when designing and producing single pages, we must be sales-oriented and everything is for sales purposes. Services, single-page sales can effectively improve and promote product sales. Therefore, when an enterprise produces a single page, the technical department should draw materials from the sales department and focus on the needs of the sales department to make it closest to and meet the needs of the sales department.
In addition, during the design process of the single page, the product should be presented concisely and clearly, so that customers can see the product at first glance when entering the single page interface and attract the customer's attention, so that the customer pays close attention to the product and has a strong sense of possession. desire, and then guide customers to consume. In this way, the purpose of single-page sales is achieved.
2. Taking reverse thinking as the design principle
As we all know, the core concept of single-page sales is to understand and analyze what potential customers are thinking and guide customers to consume. So single page design should be based on this concept, so how to achieve this? This requires empathy, that is to say, you must imagine yourself as a potential consumer, and what kind of single page you will have the desire to buy when you see it. Only by conducting an accurate analysis of the target customers can you create a product that is conducive to promoting sales. Growing single page.
For example, when designing a single page for a mobile phone, the text description should emphasize its "functionality", "professionalism", and "good after-sales service". For example, the mobile phone can trade stocks and play popular games online. The functional description can be rich in color. Rendering; you can present a highly professional product to consumers by writing some technical parameters; after-sales service is also a very important link, and it is also an important link in the single page of electronic products. Through the study of the product use cycle, you can put forward An after-sales service commitment that consumers can rest assured will help improve sales performance, so that everyone can buy with confidence.
3. Flexible use of traditional sales strategies on a single page
First, you can use discount promotions based on the actual situation of the product (be careful not to inflate the original price). This is a strategy widely used in various industries in recent years, because it is easier to attract customers' attention.
Second, try to avoid integers or multiples of 10 when marking prices. There is a big difference between marking 199 and 200. This can be learned from the prices listed in current supermarkets or some websites.
Third, customer weakness stimulation, through some bold or enlarged fonts, exaggerated pictures, etc., to stimulate customers' weaknesses and shape the pain of not changing. At the same time, intuitive comparison is made based on the changes before and after using the product, which can produce a strong visual impression. impact, thereby stimulating customers to purchase the product. For example, when promoting weight-loss drugs, customers must think that obesity is painful, will affect their health, affect interpersonal relationships, lose many job opportunities, etc., coupled with the comparison of various changes brought about by someone before and after losing weight, it will make people immediately Generate purchase ideas.
Fourth, combining typical case analysis and intuitive customer consultation, empty theoretical preaching is far less direct than practical cases. Chinese people like to read arguments, and more importantly, the process of argumentation. At present, Taobao’s customer review area is most commonly used for copying. However, we must pay attention to the customer nature. It cannot be 100% positive, as this will easily make people question the authenticity. sex. At the same time, you can also go to customer discussion areas, forums or Wangwang chat records to take screenshots to intuitively present the entire process of customer selection.
Fifth, conduct purchase and gift activities appropriately. You must believe that many people will buy some items, even temporarily unnecessary items, because of the cute and practical gifts. Therefore, buy-and-give promotions are very effective.
Sixth, the key points of the page should be highlighted. For example, the order button and order phone number in the order area must be designed to be eye-catching. It is best to design an additional button on the recommendation page, so that customers can choose to order as soon as they have the impulse to buy.
Seventh, we must do a good job in the preliminary work. Many products are introduced through continuous customer introduction in the early stage, some through emails, some through Tencent online communication, etc., and they are sold after full communication with customers. The product Sales performance is also considerable.
Therefore, any traditional marketing method can be tried in single-page sales. As a miniature sales system, it can be tried in practice and the effect of this kind of marketing can be felt in the attempt. [ http://www.soft027.com.cn/Wuhan Fubao Network Technology, please keep it for reprinting]
Thanks to Wuhan Fubao Network Technology for contributing