After doing website optimization for so long, I came to a conclusion: the reason why many websites are downgraded by search engines is not the lack of external links and internal excellence of the website, but the failure at the starting point, and the website operation server is not powerful. For websites that can do SEO optimization to improve their rankings, they should be relatively well-funded, so there is no such thing as "lucky" server selection. On the other hand, individual webmasters often sacrifice the "money path" of their website in order to save dozens or hundreds of dollars on servers. In the end, the gain outweighs the loss. So how to choose a server for website construction and optimization? Good quality and low price are our standards:
1: Selection of IDC service provider
The scale and brand image of an IDC service provider represent the level of "service quality". Try to avoid small IDC service providers when selecting servers. To put it bluntly, what will you do if they take the money and run away tomorrow? Moreover, some IDCs will be greedy for your website data and publish it online for resale, but the website construction will eventually usher in the opening of the program. No one wants to see it, right? How to choose a service provider, enter the service provider's domain name to check the filing status, and search for its company or related information on Baidu are all the most true reflections of its information. If you search on Baidu, you won’t be able to find it, or if there are only a few pages, it’s better to look elsewhere.
2: Judgment of server quality
A: The traditional judgment method is to PING the website IP (ping IP address -t), and judge whether the server is stable and the speed of data transmission through time. Another point is that you can also tell the type of website host: win or linux, but after being disguised, you may not be able to identify the real system.
B: Does the shorter and more stable PING time mean the better the performance of the host? Many webmasters think so, but in fact it is true, but it only represents a basic situation and cannot do everything. . For example, I often encounter server problems or slow access when updating my website. Generally, this situation is mainly due to the fact that the website performs "step point" collection at the time when the search engine is updated, and the scale is large, resulting in an increase in the usage of CPU and other hardware. Another point is the problem of insufficient bandwidth. When the website shares the bandwidth, the number of visits to other websites is too high, resulting in a shortage of bandwidth resources.
Three: How to choose a high-quality server
The key point is not to be greedy for cheap, and IDC's choices are mainly closer to powerful companies. Although the price is a bit high, it is not unaffordable. In fact, this is true for the price and the quality. Even the after-sales service is quite good. Another point is that regarding server selection, Binary does not recommend that ordinary webmasters choose so-called "dual-line" or multi-line servers. The so-called multi-line is just DNS smart matching, not the so-called real "CDN" acceleration. Dual-line intelligent CNAME analysis makes it easier for webmasters to be processed by IDC to change IP without knowing it, which leads to unfriendliness of search engines. If IP is changed frequently, in serious cases, it may even be processed as a K site. The author believes that the quality of single-line telecommunications servers is generally higher than that of multi-line servers. For example: Wanwang, isn’t it also a telecommunications single line?
Another point is to check the number of websites on the corresponding IP, which is a factor in choosing an excellent server. In China, 90% of webmasters use virtual hosts to build websites. However, sharing an IP address means more problems will arise in the end. If more than 100 sites appear on an IP, it is recommended to choose a host on another IP. Of course, it is optimal if it is an independent IP. Even if other websites are attacked, it will not affect you. However, webmasters should be more flexible when analyzing the number of websites. Even if IP sites run fewer websites, they should still be good at analyzing and observing the programs on them, whether there are large-scale collection programs, whether there are cheating websites, and whether there are a large number of K sites. , are extremely important.
The choice of website server is related to the lifeblood of website development and the final level of achievement. Do not take it lightly. When building a website, don’t lose at the beginning. Shijiazhuang SEO Binary Network ( http://www.seebk.com ) has analyzed my personal views on this, hoping to bring reference value to some webmasters.
Editor in charge: Chen Long Author Binary Network's personal space