I have wanted to write this article for a long time, but I have been quite busy. Today I can finally calm down and write down my experience and share it with everyone. I believe that the PR value of everyone’s website has increased. Google’s PR value update on June 28 has greatly improved the PR value of some websites, especially new sites, which have improved a lot. The small website has also been favored by Google. In just three months of building the website, the PR value has risen directly to 3. Now I will share some of my SEO optimization experience with you, hoping it will be helpful to everyone.
In the early stages of building a website, the first thing to consider is the choice of domain name and server. Within the standards of SEO optimization, short domain names have advantages over long domain names, and domain names that contain keywords have advantages over those that do not. Server stability and opening speed also affect SEO optimization to a certain extent. So, here, when we choose domain names and servers, we must choose aspects that are conducive to SEO optimization, and lay the foundation for our rankings from the first step.
Second: Selection of website building program
If your website building skills are very good, you can use div+CSS to write a set of programs yourself. Exclusive programs are liked by search engines. I am not talented and have limited website building skills, so I chose the zblog program. The reason is simple, the operation is simple, and the program itself is also very suitable for SEO optimization. There are many open source programs now, and building a website is no longer a problem.
Third: Website keyword selection and optimization
Wang Jishun strongly recommends that everyone consider the keywords of the website at the beginning of building the website. First select the main keyword of the website, and select long-tail keywords based on the main keyword. There are many methods for selecting long-tail keywords, such as Baidu related searches, user search habits, software analysis, etc. The number of keywords is not large, but the accuracy is important. If there are too many, it will disperse the weight of the keywords on the website and be detrimental to the ranking of the keywords. When optimizing, you can choose the "long first and then short" method. Pay attention to the keyword density. Generally, 6% is better. Too much or too low will be detrimental to the optimization of website keywords. Also note: You can appropriately reflect keywords in both the title and description, but be careful not to pile them on purpose!
Fourth: Website content optimization
A new website has just been launched and needs a lot of content to complete. When adding content, it is recommended that it is best to use original content in the early stage, and at least the fake originality must be good. Quickly cultivate spiders' trust in the website. After the website is built, submit the website to various search engine portals. Or go to a website with a relatively high weight and publish the URL of your website. The faster ones are basically indexed by search engines immediately. In terms of articles, try to publish them in the form of pictures and texts, and pay attention to the ALT description of the pictures. There must be rules when adding content. The rules I'm talking about include: the time to add content every day, and the number of pieces of content to add every day. Pay attention to the anchor text links of keywords on the content page.
Fifth: Website external link construction
In SEO, we usually say: content is king and external links are king. The construction of external links for a website is also very important. Quantity is not as valuable as quantity. Many people don’t know what high-quality external links are. Then you can simply understand that links to high-weight websites are generally of high quality. The external links you make on a PR8 website are definitely of higher quality than the external links you make on a PR2 website. When making external links, now make external links with anchor text for a keyword of the website, and then change to other keywords when the ranking of this keyword is good, and finally achieve the average of keyword anchor text.
Sixth: Optimization in other aspects
Many students are also worried that their snapshots will not be updated and their website content will not be included. Maybe what I talk about below can solve these problems. The first point: Add dynamic sections to the homepage, such as: latest articles, popular articles, random recommendations, etc. These sections have well mobilized the homepage and the page is very active. Second: Optimize the internal pages of the content page, such as: related article recommendations, previous article, next article, like articles, article reprints, etc. Go to industry-related websites and leave messages to increase interaction between websites, etc.
Finally, I hope that every webmaster's website will be a website that search engines like. Although the PR value is no longer so important, it still reflects the overall level of a website to a certain extent. I hope this article can be helpful to all webmasters. I also hope that if you have any questions, you can communicate with me at any time. Wang Jishun SEO blog has recently been launched at http://www.wangjishun.com. Welcome everyone to leave me a message for communication. The new site also hopes for your support. If you can give me a link, please leave me a message, thank you.
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