How to maximize the promotion effect of medical websites

Author：Eve Cole Update Time：2011-03-31 16:10:32

Hello everyone, my name is Muzi Chengzhou. Recently I have been busy optimizing a website of Beijing Dongyuan Hospital of Traditional Chinese Medicine. To be honest, I feel very tired because this website is quite large and I basically do the optimization alone. I also have to do some editing, but there is no way. Always do it well. Today I will talk to you about how to maximize the promotion and optimization effect of such large-scale medical websites.

1. The basic work of the website must be done well

The most fundamental point in the process of website promotion and the most important thing compared to all work is to do the basic work well. The basic work includes: setting the website title keywords, constructing the anchor text of the website content, and adding external links to the website.

1. Setting of website title keywords

Let’s take a look at the title, description and keyword settings of my Beijing Cancer Hospital website:

<title>Tumor_Tumor Treatment_TCM Treatment of Tumor_Beijing Cancer Hospital-Dongyuan Cancer Network</title>

The keywords, description and title of this website are very concise and clear, with clear ideas. It not only expresses its own characteristics but also expresses its own keywords to be optimized, and its positioning is also relatively clear!

2. Construction of website content anchor text

The content of the website is necessary to enrich the flesh and blood of the website, and for such a large industry website, the amount of content that needs to be added every day is quite large. I have previously suggested that the supervisor find a dedicated editor to be responsible for the website content, but unfortunately there is still no solution. Now I and a brother are responsible for it every day, and we produce about 30-40 articles every day, so that the articles can meet the needs of search engines as much as possible. Of course, the most important thing when updating an article is to be appropriately pseudo-original, and then make good anchor text in the article. In particular, you should pay attention to not only the homepage anchor text in each article, but also the anchor text for each column. Pay attention to the strategy of making anchor text. I usually have two homepages and one or more column pages.

3. Adding friend links outside the website

Building external links to the website is the top priority. I have always relied on my soft articles to promote the external links of the website, but it is too tiring to do, so I need other support. I suggested that the supervisor buy the Chongchong group sending tool, and now I am working on it During the proficiency process, the effect is not so obvious. I am also persistent in maintaining blogs and websites. I personally have built several blogs. Forum signatures are also being done. Although they are done in SEO-related forums, they still have a certain effect. The brother is mainly responsible for adding friend links, and he insists on adding 2-3 links every day. Regarding links, I purchased a lot of links in the early stage to increase the weight of the website.

2. Website promotion requires more strategies

This kind of website can not only be easily solved by some simple methods, we must pay attention to the use of strategies in the process of promotion and optimization. To put it harshly, we need to use every possible means.

1. SEO promotion. The easiest way is of course to use pure SEO for promotion. SEO is the cheapest and may be the most effective promotion method in the long run. Reasonable use of SEO can completely promote the website! In the early stage, our hospital’s website needs to be promoted in this way.

2. Cooperation and promotion. This method is actually a very good promotion method. Two websites or more websites cooperate with each other and recommend content from other websites to each other in some columns of the website. However, this method is rare, especially for this hospital. The current situation is not ideal. We have talked about it several times but have not settled down, so we have to take our time!

3. Email marketing. We have a member registration mechanism on our website. Although there are currently very few registered members, we believe that after more and more users register in the future, we can use email marketing methods to promote the website to users. However, email marketing must not turn into harassing messages. Corresponding messages must be tailored to each user to give users the best experience.

4. Expert marketing. Our Dongyuan Cancer Network brings together many well-known oncology experts and professors in China. This is a resource, so there is no need to waste it too much. The professors will write some articles and post them on the website’s blog. You can also invite these experts to conduct online interviews with patients and their families. Consultation and helping patients solve problems.

3. Online promotion alone is not enough

It is not enough for medical websites to rely solely on online promotion. They must also use offline promotion to make up for the lack of early brand effect. Some time ago it was the National Medical Day. Our hospital held a large-scale free clinic event on the National Medical Day, and famous experts gave lectures. These are good publicity methods. In addition, our hospital also carried out free physical examinations and other preferential activities some time ago. These selling points attracted many people to come on March 17th. Of course, in the past, we distributed advertisements, distributed hospital newspapers, and set up outlets in many surrounding communities to strive for the largest coverage area and build visibility for the hospital. After the event, we also contacted journalists from major newspapers and posted the news online. Of course, these are just the basic things that need to be done, and there is still a lot we need to do offline. For example, as mentioned earlier, we cooperate with some well-known websites and exchange channel columns. There are also more activities to do online to attract people to browse. We also collaborate with some TV programs and do advertising and promotion. There are many things we can do offline. As long as we grasp it well, we can still promote the brand.

4. Strong capital investment and team operation

Such a large site requires a lot of manpower, material and financial resources. Simply relying on one or two people to optimize and promote it is not enough. Such a website requires a strong team to operate, and it is best to have a well-staffed and experienced team. Our current small team is not perfect enough, and it is very difficult to do it at will. In addition, strong financial investment is also necessary. Without money, it cannot be supported at all. For example, purchasing a large number of high PR links, purchasing mass sending tools, and online advertising and so on all require financial investment. Once these two aspects are done well, I believe that coupled with the reasonable operation of the team, the promotion and optimization of the website will no longer be difficult, and the promotion effect of the website will be maximized.

In any case, if you want to promote such a medical website well, if you do a good job in these four aspects, I believe success will not be far away. This article was published by Mu Zi Chengzhou, editor of Beijing Cancer Hospital ( http://ww.zhongliubing.com ). Everyone is welcome to reprint. Please keep this link when reprinting!

Thanks to Muzi Chengzhou for his contribution