There are many ways to make a profit by building a website, and there are also many clever ways to optimize it. The methods I use are also the most common optimization techniques: content construction, description text construction, and external link construction. Our Anhui Forum achieved a monthly income of 5K within three months of setting up the website. I think the most important point is "stability", that is, we try to do some of the most basic website optimization well. We do not seek shocking optimization techniques, but just seek Striving for victory while maintaining stability, doing a good job in building the most basic website, and making it complete and refined. I think it is a healthy development for the new website.
As grassroots people, we don’t have enough RMB to spend on building a website, we don’t have a professional technical and promotion team to cooperate, and we don’t have an absolutely innovative profit model. Therefore, grassroots websites can only provide comprehensive and refined services, and try their best to increase traffic, ranking and popularity in a short time.
We built three websites, two supply websites and a local forum. Before building the Anhui forum, we first learned about the old local portal website in terms of content and layout. The reason why Laozhan is called Laozhan is because he has survived. Most of them have found ways to make profits to survive. Any old website that remains profitable has something worth learning from in terms of internal layout, optimization, and external promotion. But remember, learning is not imitation, and even imitation is not copying.
In terms of internal optimization: No matter what form of website is provided, on the premise of fully satisfying the user experience, the homepage should use as few pictures and Flash as possible. The image link must be accompanied by a text link, and the map must be reasonable. Insist on publishing original anchor text of keywords on your own website every day, and link to other relevant keywords or long-tail keywords on the internal pages.
Start doing search engine optimization while optimizing internally. There are many skills in SEO, and it is impossible for beginners to master too many, but we need to master the calculation methods and rules of search engines, or we need to know what Baidu likes to see and what it doesn’t like to see.
Since most of the traffic comes from search engines, we must respect the rules of search engines. Only by following the trend and combining SEO skills can we achieve stable inclusion and ranking. SEO is very broad, but anchor text is one of the most critical parts. Here are some basic techniques for anchor text: This is also the focus of optimization for our Anhui forum. Today I will talk about text description again.
1. The link of the anchor text must use an absolute address (complete domain name).
2. Do the same anchor text only once on a page. Don’t overdo it with anchor text, and avoid having the same anchor text appear multiple times on one page. Because when we make anchor text, we also need to consider the user experience. When a certain related concept is mentioned, it is necessary to facilitate users who are not clear about this concept to have an in-depth understanding.
3. It is better for anchor text to appear naturally within the article than to stand alone. Anchor text appearing naturally within the article means that the page where the anchor text is located is more relevant to the page it points to.
4. The relevance of the anchor text web page or website. When making in-site anchor text, try to only make anchor text for web pages related to this web page; when making off-site link anchor text, try to choose websites that are related to you. This is It is beneficial to both the web page where the anchor text is located and the pointing web page. It illustrates the correlation between the anchor text and the web page and provides users with more relevant information sources.
5. Anchor text should be diverse in form, including diversification of link text, diversification of anchor text source locations, diversification of pointing pages, diversification of source website PR, etc. Because users naturally add anchor text to you, there must be diversity. But if all a large number of off-site anchor texts are the same, it may be suspected of mass fraud.
6. The anchor text should grow naturally one after another (it is very important to adhere to this point). The anchor text that grows naturally one after another shows that you are not cheating by mass posting. If a large number of anchor texts suddenly appear for a period of time, and then very little increases for a period of time, it may be suspected of mass fraud.
Other aspects of SEO regarding soft articles and external links are also very important, but in my personal opinion, soft articles should be original, and quality is definitely more important than quantity. Also remember not to release a large number of external links at will in the early stage, especially in forums, blogs and the like. The rise and fall of the number of external links in a short period of time will be fatal to the new site.
Through content construction, external link construction, and text description assistance, the rankings of various prefecture-level city name long-tail keywords and related provincial name keywords in the Anhui Forum have been improved. Through multiple offline activities, the ranking has improved within three months. Afterwards, the forum saw a significant increase in the number of people entering the forum every day who entered the website directly and through searches. With traffic, the success rate of contacting potential advertisers is much higher. Soon we established advertising cooperation with a communications company, a home furnishing company and a real estate company.
For local forums, before the popularity reaches a high level, you can try to contact more potential advertisers in local liquor, real estate, communications, home furnishing, hospitals and other categories in the early stage. These businesses are generally more willing to invest, as long as you serve Okay, the traffic is guaranteed, contact them more, even if one out of ten is successful, it will be very helpful for the long-term development of the forum to advertise for a few big customers.
Basically, a new website needs to have a clear content positioning from the beginning, optimize the internal structure, regularly and quantitatively prepare SEO anchor text, write a few in-depth soft articles when inspiration comes, and place external links regularly and confidently. . It is more certain that stable income will start to be generated after three months.
In fact, you can have a deeper understanding of many things only by practicing them yourself. Reading the theory a hundred times is not as profound as practicing it once. This article is originally published in A5 by 360 Source Home http://www.360hyzj.com/ . I hope that friends who reprint will cherish the fruits of the author's labor and keep the source link of the article. Thank you for your cooperation.
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