In order to improve a better user experience and prevent webmaster friends from cheating, search engine algorithms are constantly changing, and webmaster friends’ thinking and methods of doing SEO are also constantly improving. Black hat and white hat techniques are emerging in endlessly, but many experiences and methods have been The pace of elimination is also very fast. Looking back at the original website keyword accumulation; increasing keyword density can make keywords have good rankings. If you still do that now, not only will it be ineffective, but you may also receive penalties from search engines. , so we cannot change the search engine, we can only continue to cater to it.
Nowadays, many webmasters have circulated some SEO cheats. The so-called cheats are some SEO shortcuts that can rank keywords in a short time. Although many such methods can indeed achieve certain results, these effects are often short-lived, and those that rank high The keywords cannot maintain that good position for a long time. We can look at two recent cases:
Sohu uses long-tail keywords to quickly achieve rankings
The legendary method of quickly achieving keyword rankings in one minute without building a website or optimizing has been realized. It was very popular some time ago and used Sohu Weibo to rank long-tail keywords. One long-tail keyword is worth 100%. Quick rankings can be achieved by using Sohu Weibo. I believe many friends have experienced the excitement at that time. Of course, search engines were not helpless at that time. The adjustment of the algorithm allowed many webmasters to see the true face of search engines. The long-tail keywords created by Sohu Weibo easily achieved good rankings from the beginning, but disappeared without a trace after the algorithm was adjusted. From this, we can see that the good rankings achieved through shortcuts cannot last too long.
Let the "seo" keyword rank first in a short time
Enter the keyword "seo" in Baidu. The long-term number one product, excluding Baidu's own products, is Wuwei's seowhy. Although seowhy has also experienced short-term ups and downs, many webmasters are also constantly guessing, but most of them The time is still unsurpassed by anyone. Recently, search engines have given webmaster friends an unexpected surprise. A seemingly ordinary website has surpassed seowhy's throne and ranked first. Therefore, there is also a saying: "seo optimization theory has been subverted", but good times Not long after, just as the webmaster friends were discussing and speculating, Baidu gave us a different result. The website disappeared from then on, and through analysis, the website not only disappeared from the first position, but also paid a lot of money. At considerable cost, the site snapshot also disappeared. It shows that Baidu has punished this website. No matter what shortcuts were used to rank it, you still have to bear the final consequences.
Use black hat methods to achieve rankings
I believe many webmasters have felt the power of the website group. Although the effect of this method is very amazing, not everyone can operate it easily. Strictly speaking, novices want to use this method to pay before it is effective. The cost is greater; for experts who have certain research in this area, the time to enjoy the benefits of good rankings will be longer. When the search engine will k, it depends on its endurance, but black hat techniques are always k The dangers, webmaster friends should always be vigilant. From the previous "left-hand and right-hand reduction" to the recent "e-cigarette", all of them have been swept away by search engines, and those .info are no longer crazy!
Mobile SMS Encyclopedia ( http://www.28dx.com/ ) believes that there is really no shortcut for SEO. Using some loopholes in search engines to optimize the rankings will not allow keywords to have good rankings for a long time. For If a website wants to deal with search engines for a long time, it is best not to take risks that may backfire; the only way is to take it one step at a time, constantly cater to search engines, and be down-to-earth!
Editor in charge: Yangyang author Zeng Yuwen’s personal space