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Have you ever encountered the problem that the website traffic is obviously not small, but it cannot be converted into revenue from consumers purchasing products? In fact, if this phenomenon occurs, it means that the visitors attracted by the website are not potential customers who will purchase the product in the future. To find the right target, there are many paid website analysis services on the market. Free Google Analytics can also track the details of visitors to different pages. But before you start delving into these data, the following 5 key points are what you cannot ignore:
1. Do website visitors already recognize your brand?
The focus of a website is to connect with potential new customers who don’t know the company yet, rather than those who just want to look up the company address. For a well-designed website, only about 5% of visitors should search for the website using the company name. .
2. Did you bring in potential customers?
If you are a tennis equipment supplier, then users who search for "tennis" or "tennis racket" may not be of much help to you. Instead, the search must include the brand name or more specific product model and name. It means that these people know what they want. If you can provide the best solution at this time, you can make a deal.
3. Do you have an adequate social media presence? (for English sites)
If you spend 10% of your online marketing efforts on social media and 25% of your website visitors come from Facebook or Twitter, that's a good ratio. You can even go one step further and use Google Analytics to set up situational goals. For example, if you want netizens to come to a page on your website from Twitter that is linked to a promotion plan, you can tweet the link on Twitter and see how many people actually follow it. Do this.
4. Do visitors leave on your homepage?
Google Analytics can show the proportion of visitors who only visited the homepage but never clicked on a link to other pages. If this number is higher than 60% to 70%, then you are in trouble. The search keywords used by visitors to find the website can allow you to judge whether they are the right people. However, if they are the right visitors but have no desire to learn more about the website, then there must be something wrong with the homepage, possibly because they are viewing the website. It doesn’t look professional, the content isn’t engaging, or the site itself is confusing.
5. Have visitors viewed your product or service page?
The website should bring sales or interest in the service, but if visitors do not view relevant pages, it also means that the homepage is not achieving its effectiveness. The homepage should be able to cut into decision-making paths to quickly distinguish visitors based on their interests and guide them to find the information they need.
Most importantly, don’t be afraid to do some analysis, as these numbers are the key to finding out if your website is effective at bringing in sales.
From EntrePReneur (Translation: Digital Age)