Recently, webmasters have felt that the two largest search engines, Baidu and Google, are very uneasy. Baidu has always been a bit aggressive, as we all know, but it completely exploded after the "520", going crazy on K sites, including a sharp increase and decrease in inclusion, launching its own SEO suggestions, etc. Google also broke out in silence. It is generally believed that PR is not updated. Now it has started a major update, and it is generally improving the PR value of most sites. But there was an update last night, and the PR that many people had just improved has returned. These will make the webmaster community excited. Google’s frequent PR updates have to give webmasters a lot of ideas.
Is it making up for the mistakes made in the last major PR update?
The last Google PR update made many webmasters excited because at least 90% of the sites were improved. The PR of my new site in two months has also risen to 1, and the PR of an even more crazy site has risen from 0 to 4, which is very abnormal. Perhaps after the update, Google began to realize its mistakes. If adjustments were made immediately, this would inevitably have a great impact on Google's own image. To pour cold water on all the webmasters who are still excited is nothing more than to make the majority of webmasters lose confidence in Google. Therefore, after everyone began to calm down, Google made adjustments to PR to correct its mistakes.
The PR of one of my old sites dropped from 3 to 2 after an update, and it returned to 3 today. This has to make us think that it is correcting its own mistakes, because it has not been properly managed since the last update. There are not even as many external links as before, and the friendly links have not changed, so this improvement was puzzling to me at first. Although the impact of PR on us is minimal, in the current Internet world PR is still a website's brand. When others look at your website, they will refer to your PR.
Is it to create influence for Google+?
Some time ago, Google officially entered the social field. Think about it, the social field is booming now. There are very strong leaders in the world - Facebook and Twitter. The strength of Facebook can be seen from the net worth of its founder Mark, and the success of Twitter can be seen from the prototype of Chinese social networking sites, such as the popular Weibo and the developing light blogs. We cannot deny the strength of Google. In fact, Google still has many users. But this does not mean that Google+ launched by it will definitely be popular. There are similar examples around us. For example, we know that Soso is Tencent’s search engine. Tencent’s users are all over the world, but its search engine and Baidu is incomparable. Therefore, it is necessary for Google to implement effective strategies.
This PR update will inevitably make us think about whether Google+ will enter the Chinese market on a large scale. The PR update will inevitably make many people who have forgotten Google start to pursue it again. Putty Chinese website has always believed that the Chinese market is the largest market that foreign products want to enter. No matter what kind of strategy it is, it is a good strategy as long as it can achieve the goal.
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Editor-in-Chief: Chen Long The author’s personal space is full of twists and turns