Hello everyone, my name is Xu Ziyu. I have been optimizing a client's website some time ago, and I was very anxious because the client's website was for air-conditioning repair, and the website was picked up by Lin Xia. I didn't think much about it at the time, but later I found out that this keyword is very difficult to do. . But I have this problem. No matter whether it is difficult or easy to do, I have to make the website well. I put a lot of effort into this website and finally made it on the home page in about 3 months. Today I will talk about some of my experience in optimizing such a website. I hope these experiences will be helpful to everyone.
1. Why did it take three months for the website to reach the Baidu homepage?
For a website, if it takes 3 months to launch, I think it is still a bit of a failure. Some people may laugh when they see my title. It is indeed the case. You can check out this website of mine. Competition does not count. Too big. The keywords I chose include "Shanghai Gree air conditioner repair", "Shanghai Gree air conditioner repair phone number", "Shanghai Daikin air conditioner repair phone number" and "Shanghai Daikin air conditioner repair phone number". The search page for each keyword is not too high. , taking three months is a bit unreasonable. Let me analyze the reasons why my website failed.
A. Two target keywords were selected for the website. This is a very bad choice because these are two scattered keywords, which is not only not conducive to optimization, but also conducive to website conversion. At that time, the customer asked me to do this and I argued hard, but I still followed the customer's request.
B. In the early stage, too much emphasis was placed on the construction of external links and the construction of weighted external links was ignored. You can take a look at my website’s external links. I did a lot of them early in the morning. I actually did very little in the later period. I pursued too many links to some forums, which led to a period of time when the website’s external links were inflated, which also affected my own understanding of the external links. Some analysis of website data.
C. Baidu has made a lot of adjustments in the past three months. In fact, several keywords were on the homepage for a period of time before. However, my site still did not escape Baidu's adjustments and was slowly released some time ago. First it was 5.20, then 6.28, and recently there was a solar storm. Look at how much Baidu has made itself look like a human being. It is even more difficult for us webmasters.
2. How did I put the keywords on the home page in three months?
Many people have asked me what my tips are for doing SEO. Actually, let me answer honestly, there is definitely no trick. If I want to fool you, I can still tell you some tips, but these tips are the methods that everyone uses. , I just probably spent more time and effort executing. Let’s talk specifically about how I put the keywords on the homepage within three months.
A. Long tail + external links, this is the most critical strategy for website optimization. For website optimization, my favorite optimization method is the method of long-tail keywords + high-quality external links. First, long-tail keywords are easy to rank, and you can find a lot of original content when making content. It is very convenient to operate. Long-tail keywords are also a key part of intercepting traffic for the website. Sometimes we have to do a good job without relying on search engines. With the psychological preparation, we can better get rid of our dependence on search engines by relying on the long tail. For external links, we must not only pursue quantity, but also pursue quality. I now find that in the final analysis, when making external links, you cannot simply look at Baidu's external links. If you want to rank well for keywords, you must make more anchor text links. The anchor text links can be used as a reference. The more accurate external links are Yahoo external links.
B. Execution ability. Many people will ignore this condition. Without strong execution ability, it is actually quite difficult for us to optimize a website. Many people have died on this road. Let me talk about my execution ability for this website: What I do for this website every day is high-quality pseudo-original work, almost four articles every day, and the articles I publish now will basically be included. There are also external links. In the early days, I wrote a lot of soft articles and external links to accumulate weight for the website. I also posted a lot of links to forums and classified information. I focused on quantity rather than quality. Later, I gradually adjusted to focus on quality instead of quality. Regardless of the pursuit of quantity, the rankings have steadily increased. To return external links to nature, you still need to maintain a blog. Relying on a blog to support your website is a very good choice.
Okay, I’ve shared my experience here. It may not be in-depth enough. If you have good ideas, you are welcome to discuss and exchange with me. If you can, add my QQ: 843745641
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