Hello everyone, my name is Xu Ziyu. Earlier we introduced to you "Xu Ziyu: SEO Diagnosis Report - Website Positioning Analysis", which mainly introduces you to some attention points in the SEO diagnosis process from the aspect of website positioning. Today I will talk about SEO diagnosis for you. The second point that needs to be done in the report: website keyword analysis.
We generally divide website keywords into two categories, one is the ones we need to focus on optimizing, which are target keywords, and the other is keywords with relatively low competition, which are long-tail keywords. When we do website diagnosis, we need to do an industry analysis, select the corresponding target keywords according to our own profit model and direction, and then expand some long-tail keywords that can bring target customers, so that our optimization The effect can be maximized. Let me give you a detailed introduction on how to conduct keyword analysis.
1. Selection of target keywords
For target keywords, generally speaking, we need to choose, in addition to our own industry words, we need to choose more popular expansion words according to our company's needs. For example, one sells oil fume purifiers. The first keyword we need to select is oil fume purifier. Then the expansion keywords we can choose are "oil fume purification equipment", "oil fume purification processor", "oil fume purifier price" and "oil fume purifier". Purifier manufacturer", "Kitchen oil fume purifier" and so on. It is best to choose these target keywords that are related to the industry and are searched most by people. Different keywords appear just because of different search habits and names. Here is an introduction to how to select target keywords:
A. Baidu Index. Baidu Index can give us a very good daily search index analysis of keywords. For example, if we search for "oil fume purifier", it will be between 2-300. Keywords that can be expanded include "oil fume purifier price" and "kitchen oil fume purifier". "Kitchen oil fume purifier" and "oil fume purification equipment".
B. Baidu drop-down box and bottom related search. We go to the Baidu drop-down box to search for "Oil Fume Purifier". The search terms that can be seen in the drop-down box are "Oil Fume Purifier Price" and "Kitchen Oil Fume Purifier". The related search at the bottom of Baidu is "The No. 1 Oil Fume Purifier". Oil fume purifier price" "Catering oil fume purifier" "Restaurant oil fume purifier" "Household oil fume purifier"
"Xi'an oil fume purifier", "oil fume purification device", "kitchen oil fume purifier", "oil fume purifier price" and "Chengdu oil fume purifier". From these keywords, we select the 3-5 with the largest search volume as target keywords .
C. Basically, we can find our target keywords by relying on the previous two methods, but they may not be good enough. One method we can use here is competitors. Searching for "oil fume purifier" we can see many independent websites. We can refer to the keywords set by these websites to choose the keywords we need. Generally speaking, the top five websites for searching "oil fume purifier" are It can help us choose the target keywords very well.
After completing the above steps, what we need is to conduct a simple evaluation of the website that needs to be diagnosed, generally reasonable website target keywords
2. Expansion of long-tail keywords
The selection of long-tail keywords is actually a very simple task. We need to do a lot, because the selection of long-tail keywords is unlimited. If we can select enough accurate long-tail keywords, we will Bring more accurate traffic and potential customers to your website. Let’s briefly talk about some of my methods:
A. Use the method of selecting target keywords. In fact, when we select target keywords, a lot of work includes the process of mining long-tail keywords. These methods can also be used in the mining of long-tail keywords. In addition, when selecting target keywords, we Any keywords that are not selected can be used as long-tail keywords.
B. Long-tail keyword mining tools. I recommend Aizhan or Webmaster Bole. Nowadays, many websites have keyword mining tools. I used Xiao Jun’s Jinhua long-tail keyword mining tool before, and I also used the word chasing tool. They were all pretty good. I feel that Webmaster Bole’s keyword mining is still very good. Yes, you can try it.
Of course, for the diagnosis here, we first need to dig some ourselves, and then compare the number of long-tail keywords on the customer's website. Many times, long-tail keywords are easily ignored by customers, such as Beijing oil fume purifier and Shanghai oil fume purifier. With the help of this tool, these possible customers will be more accurate, and the conversion will be higher.
Basically, after completing these two aspects, we can do a good job in analyzing website keywords and doing a good job in SEO diagnosis in this aspect. Friends who want to communicate with me can add my QQ: 843745641
This article was published by Xu Ziyu, editor of Beijing Haier Water Heater Repair ( http://www.hairwx.com ). You are welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Editor-in-Chief: Yangyang author Xu Ziyu’s personal space