It has been nearly a year since I established an independent blog. Since I am engaged in the SEO industry, the theme of the blog is fixed as SEO blog. It mainly records and shares some SEO practical experience and observations and opinions on SEO phenomena. In blog writing I am honored to receive support and attention from many friends during the operation process, so today I would like to take this opportunity to share with you some of my experience and personal understanding in the operation and promotion of independent blogs.
I will talk about this topic mainly from the aspects of blog establishment, blog content update, blog promotion, operation and profit.
1. The goal of establishing an independent blog
Short-term: If you just want to create a blog for fun or for fun, or even on a whim without determination, it is recommended to use BSP blog or free domain name space to establish a blog. For example, TK domain name is free, plus there is free hosting. .
Long term: Purchase domain name space. Because the domain name and space purchased are based on years, at least one year, it makes it difficult for us not to insist on it.
2. Positioning of independent blogs
Independent personal blog: A simple personal diary blog that records life, work or study, etc.
Independent theme blog: that is, the blog content has a clear theme, such as SEO blog, IT blog, Internet product design blog, and WP theme download blog, etc. These are sites with relatively clear themes, so that when we pay attention to a certain theme I will also go to these blogs to learn about them as soon as possible.
3. Determination of independent blog theme
This is the same as the positioning mentioned above. The key is to plan according to your own hobbies and hot spots. You can also share and help some newcomers based on your own work experience, at least if you are good at it, interested in it, and have the ability. Topics that continue to develop, for example, after writing about SEO for a period of time, I find that SEO is all about these things, and it is no longer possible to create new SEO topics or content. In fact, when this situation comes to this, I think it is only temporary. There is a pause or confusion. After I sort out my thoughts, I think there will still be something to write. Of course, it may also be that I did not do it carefully, otherwise I will have some feelings and thoughts.
Of course, we need to pay attention here. In addition to choosing a topic that you are good at, you can also observe the number of people writing on the same topic. In addition, try not to make the scope of the topic too large. For example, if you want to write an IT blog, this type of topic is actually The most difficult ones are because IT covers a wide range of topics, and generally there is no Internet experience or experience in the IT industry and unique insights. I would like to try not to write about it. Of course, if you are very interested in this aspect, you can develop it in the long term. , after all, blogging is also a process of growth.
At the same time, when choosing a topic, you can also consider some topics that are relatively small in scope or highly specific, such as diet, health, travel, or photography, finance, law, etc., because there are not many people writing on such topics, so It is also easy for you to develop into a more professional blog in this circle, and it is also easy to attract more people's attention. As the saying goes, rare things are more valuable, and I think this is also true.
4. Choice of independent blogging program
If you want to run a blog for a long time, it is recommended to determine the blog program from the very beginning. Currently, the more popular ones include ASP’s ZBLOG, php’s WordPress, emlog and typecho. These are all relatively widely used blogging programs, and each has a certain number of users. Of course, the most popular one with the most users is WordPress.
However, due to various factors such as many domestic spaces that do not support PHP or PHP spaces are generally a bit expensive, and even filing factors, many bloggers choose foreign hosts, because foreign hosts are basically Linux hosts and the prices are relatively cheap. Of course, there are Hong Kong spaces that support both ASP and PHP, and they are all free of registration. However, because the host is from abroad, instability and speed factors will make people somewhat confused, so the difference between the two is a bit confusing. Tangled, so you still have to look at your original intention and the conditions at the time.
For example, if you are familiar with asp, it will be more convenient to use ZBLOG, which will at least help you in the future use or modification process. If you are familiar with php or do not want to register, you can use a foreign host to build a blog with WordPress. In fact, this They are all in the same form as building a general website.
5. Writing blog content
Many people may lack content or don’t know how to write about this topic when writing blogs, or sometimes they don’t have time to write. In fact, I have also encountered this. Sometimes due to busy work and working overtime at night, As a result, the blog has not been updated for a while, and there have been times when I didn’t know what to write well.
This is also true sometimes during long holidays. Since I can’t access the Internet at home during the holidays, I can’t update my blog. After a while, I’ll have a lack of feeling. Just like when we play basketball, people who play regularly will find it easier to feel the touch. , and people who have had it for a long time will feel a little unfamiliar and unfamiliar. In fact, these are all connected, and practice makes perfect.
Since my blog is mainly about SEO, I will write about some common SEO problems, SEO phenomena or SEO practice experiences in my blog. Of course, I will also repost some more practical articles when I really don’t have time to blog. Share, or compile and publish some important content of the latest SEO interviews.
Of course, blog writing also needs to pay attention to some skills, such as incorporating some long-tail keywords into the title, or describing it in the form of keywords. For example, the titles of many SEO blog articles are in the form of Guangzhou SEO: **, or writing An article about Google Sandbox can be written with the title What is Google Sandbox? What should I do if I enter the Google Sandbox?, or you can use a summary sentence as the title, such as several aspects that need to be paid attention to when building external links. wait. As for the writing rules of the content, I should write according to my own writing habits. I think it is generally better to write in the form of a total score. At the beginning, use a summary text to introduce the topic, and in the middle, it is divided into several subsections to describe each. At the end, another paragraph is used to summarize the topic, which makes it easier for people to understand the meaning of the article and makes it more readable.
6. Promotion of independent blogs
Regarding the promotion of blogs, I think the first thing that an SEO site must have is SEO promotion. To put it simply, it means that the website has a good ranking in search engines, just like many independent SEO blogs are positioned in the form of urban SEO. , while ranking for website keywords, it can also let others know about your website and get traffic from search engines.
In addition to keyword rankings, there is also the promotion form of contribution, which is also one of the more common ways to create external links in SEO. While increasing external links, it can also increase the exposure and popularity of the blog, and of course it can also bring traffic. .
Of course, for blogs, in addition to the above two methods, blog comments can also be used for promotion. Lu Songsong is familiar with this. He can be said to have brought this method to the extreme. It seems to be a simple method, but after being used to the extreme, everything The effect achieved is also difficult to predict. The key lies in whether he does it. He used such a simple method to make the majority of bloggers and even other SEOs who do not have blogs pay attention to his blog. As the weight of his blog increases, In addition to the normal communication and interaction between bloggers, there are also some users who specialize in external links, which also lays a good user base for establishing the brand and popularity of his blog.
Blogs can also dislike each other, but this method is not very effective, just like forum posts. Of course, this can bring traffic. After all, traffic is also a necessary part of our website.
7. Operation and maintenance of independent blogs
The main purpose here is to restore the comments of bloggers and form an interactive model. After all, blogs are also very important in addition to recording, sharing and communication. I think when we establish an independent blog, we don’t just want one person to write and one person to read. Then there is a return visit to the blog that left a comment. There is a saying that it is not rude to call but not to return. This can also maintain some regular visitors.
8. How and how independent blogs make money
When it comes to blog profitability, if your blog doesn’t want to make money, then you can ignore this. The most important way is to use advertising alliances. The mainstream ones are Baidu Alliance and Google Alliance. This is a form of PPC advertising, that is, pay-per-click advertising. , which is also the model that everyone prefers. This price is related to the website theme and traffic, because the advertising alliance will automatically match according to the website content, and if the traffic is high, the unit price will be high, because the traffic will be high, so the display volume of the advertisement will be high. , the unit price will be higher, and the benefits will naturally be higher. You can also use CPS advertising in the Taobao customer model, which is pay-per-sale advertising. Friends who may be Taobao customers have experience with this type of advertising. I don’t have much contact with it, so I won’t go into detail here.
The other is monthly advertising, which has certain requirements for blog traffic. The advantage of this compared to advertising alliances is that the income is relatively stable. You can also benefit from soft article services. For example, if you have products or services that need to be promoted, you can publish soft articles on your blog. This requires relevance. There are also people who make money by selling article keywords, which is to add a keyword link to the article. This form seems to have only appeared in the past two years. Of course, the main purpose is to create external links, because of the quality of the anchor links in this kind of content. It's relatively good. There are also some activities with cash rewards, such as forum essay writing activities. In this kind of activities, generally those with good article writing skills can easily get ranked and get rewards.
There is also a kind of referral advertising, which is to put an advertising link on your website, and then others register or purchase products through your link to earn a commission. This is somewhat similar to CPS advertising. In addition, if the blog has a high weight or good PR, you can also sell links. If it is a product blog, the blog can be used as a platform to attract customers. If you provide services, you can also bring business through the blog. Since my own blog has only been exposed to these methods, and there are other ways to make money for blogs that I have not been exposed to, I will not describe them.
9. Persistence in the development of independent blogs and strategic adjustments
After blog positioning, operation promotion and profitability, the last thing is to stick to the existing model. Of course, if there are problems in the development of this model, it will also need to be gradually adjusted. I think you should be able to find a development model that suits you during the development of the blog. Bar.
The above are some of my experiences from the establishment to the development of my independent blog. Through my blog, I have also experienced a lot of growth, met a lot of people, and made some people know me, which also made me more motivated to develop. I also hope that We can have more growth and progress in the SEO industry.
Please indicate that the original article was reprinted from Guangzhou SEO Xiao Jun’s blog. The address of this article is: http://www.xiaojunseo.com/seo-wltg/152.html
Editor-in-Chief: Yangyang The author’s online promotion of Xiao Jun’s personal space