Internet marketing has become a household name. Kedeng bloggers who pay attention to Internet information have also begun to understand some Internet marketing methods. I also saw this sentence in ZAC’s practical password a few days ago: SEO is just one of the Internet marketing methods. , shared by the blogger: A brief analysis of the novel online marketing methods. This article also mentioned various different online marketing methods. Today I wrote about Internet marketing again, and I want to tell everyone: Webmasters should not mistakenly think that Internet marketing is SEO.
SEO means search engine optimization, which does not include marketing. Whether it is for a corporate website or an independent blog, the most important word for online marketing is marketing. The ultimate goal of any method is to achieve marketing. , if it cannot bring sales to the website, it is not considered a good method. Webmasters use SEO to optimize the website so that the website can have a good ranking on the search engine platform used by users, so that users are more likely to come to the website to consume, but no one can say that it ranks first. The marketing of the first site will be better than that of the second site. SEO only allows more users to know about your website, but it cannot achieve the marketing effect.
It is mentioned above that SEO cannot achieve real marketing. So what does a website need to achieve real marketing? Webmasters use SEO methods to enter your website. It is indeed because SEO gives your website something that can be marketed. There is no future, but after users come to the website, it is no longer a matter of SEO. It depends on whether the webmasters can retain users. The effect of user experience is the final condition that determines whether website products can be marketed.
You would say: The value of the website determines the effectiveness of website marketing. Where does the value of the website come from, of course from SEO optimization. Of course there is nothing wrong with saying this. Webmasters work hard every day to optimize the website, update content, build external links to the website, and build internal links to the website. They have to worry about the changes in Baidu every day, starting from the beginning. Some complain about the lack of website ranking, or work very hard to put the website on the homepage. Now it’s ready, and they can wait for online orders, but after waiting and waiting, no orders come, and the dream of online marketing is in vain. . Such websites are valuable, but user experience is not only determined by SEO optimization.
Websites that want to achieve online marketing must start from the user experience, rather than blindly pursuing search engine algorithms. In fact, to put it paradoxically, it is impossible for search engines not to like a site that users like. The layout of the website, the description of website products, the planning of website content, the construction of website templates, the form of website activities, online promotion, offline promotion, word-of-mouth promotion of products, etc., these will all be from marketing to online marketing. Factors, not just SEO. Should SEO webmasters learn SEM? The article mentioned that marketing and optimization are different. The ultimate goal of marketing is to make the company profitable, while optimization is only a prerequisite for marketing.
Internet marketing is indispensable for SEO, and SEO cannot eliminate marketing, but webmasters must remember: SEO is not Internet marketing, it is just one of the many methods of Internet marketing. In addition to SEO, Internet marketing also includes: email marketing, online event marketing, blog marketing, corporate cooperation marketing, offline event marketing, social media marketing, hot topic marketing, product packaging marketing, etc. These methods are all Internet marketing method of the soul. Internet marketing is like this world. It doesn’t mean that you can’t operate without that method. It won’t change for you. You only have to adapt to its development.
Webmasters who work hard to run websites should spend time getting close to SEO every day. Don't treat SEO like a treasure. Face all changes in search engines calmly. Internet marketing is king and users are God.
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