Website optimization is a process of optimizing both internal and external aspects. Only by following the trend can search engines be proud of ranking at the top. SEO optimization includes optimization of structure and content internally, and optimization of link popularity externally. However, in terms of the effect of improving website rankings, the popularity of external links is relatively easier to increase the weight of the website, so it is often hailed as the "king" of optimization. In the process of website optimization, some unexpected problems often occur and are killed by search engines. How to avoid or minimize the probability of accidental killing? The author believes that the popularization of high-quality external links is a "kill-free" for the website. protective umbrella". The better the external links are, the smaller the chance of being killed. Of course, the premise is that the website does not have serious cheating problems. Don't question it, are external links really so magical? In fact, the construction of external links only ensures a foundation for avoiding killing, and then adding the internal optimization of the website on top of this can effectively improve the website ranking.
1: Traditional external link improvement method
The promotion of external links is inevitable throughout the life of the website after it is released. Big sites have their own promotion methods, and small sites have their own promotion methods. However, despite this, the traditional promotion methods are still the same, but they are more powerful than a large and authoritative website.
A: Category directory submission
For authoritative websites, open category directories such as dmoz and hao123 can be submitted, which can effectively improve the quality of the website's external links, thus driving the submission of the overall weight of the website. However, small websites still have their own methods. For example, the recent A5 Tuiyou Network is a classified submission directory for all large, medium and small websites. It not only has a higher weight, but more importantly, it has built a directory for grassroots webmasters. High-quality external link channels, PR will get weight, but it is very popular.
B: Promotion of post bars and forums
The most typical publicity method, no matter what kind of website it is, people will fall in love with it time and time again. However, although the effect of external links is good, the survival rate of external links is always very frustrating. In an era where time is money, how many people can waste a certain amount of investment on this? Building a website may be able to promote it, but what if there are more? You can only sigh in despair.
C: Friendly link exchange platform
There are too many examples of the same. Even if you search "Friendly Links" on Baidu, you can see countless friendly link exchange platforms. Generally speaking, don't submit too many pages. Just submit the first few pages if you can, because the weight is still relatively good. If a website doesn't rank highly, how can it give you a share of the pie if its own weight isn't very high? ?Register continuously throughout the day, and it is not difficult to leave at least hundreds of external links at the end of the day. Webmasters often say that it is difficult to build external links. If they are not willing to put in the effort, even simple things will be difficult.
D: Blog space promotion
No one who builds a website does not know its importance. There is even a saying of "blog maintenance", which shows its importance. Generally speaking, as a webmaster, you have to register at least a bunch of blogs to carry out repeated promotion of external links. The selected blog types are usually: Sina Blog, Hexun Blog, NetEase Blog, and Baidu Space, which are all good ways to obtain high-quality external links.
E: Soft article external link promotion
Soft articles are always the most effective free promotion method. As long as you can write, any website may include your content. However, not everyone can insist on the difficulty of soft writing. Maybe most webmasters can write one or two articles, but what if they persist in the long run? Not many people can do it, right? ?So the author recommends that if grassroots webmasters want to create free and high-quality connections, they should start with soft articles to find ways to promote their brands and enhance their own value. Why not?
2: Win-win method of soft article external link transaction
This is also a method that the author recently discovered. "A5 Soft Article Marketing Platform" has not seen this method of promoting high-quality external links before. You can choose high-quality external links. If you want to have as many links included in Baidu, just send soft articles with links. If you want to have as many links to high PR websites, as long as A5 is available, then you will have a chance. The dual development of website optimization, not letting go of Baidu's weight and not letting go of PR evaluation, is the best way to optimize the website.
According to the author's observation, for the external links obtained by A5's soft article marketing platform, its effect is more stable and high-quality. Why do you say this? Because webmasters who accept tasks and receive tasks through the A5 soft article marketing platform must pass careful review to ensure that the links are correct and the website is formal before they are allowed to place orders or receive tasks. As a result, spam websites cannot perform the tasks you publish. This eliminates the hidden danger of spam external links being removed by search engines at any time.
The reason why I advocate A5's soft article marketing platform http://e.admin5.com is that the author believes that its effect is the best external link promotion method. Those who have the ability contribute their abilities, and those who have the financial resources contribute their financial resources. In fact, the webmaster world should have been so open and mutually beneficial, so that everyone has what they need and everyone wins.
The above content is just some of Binary Network’s insights after working with Shanghai website construction company ( www.joyweb.net.cn ) through recent A5 soft article marketing. In fact, the recent increase in the rankings of many keywords of Pilot Technology is closely related to the high-quality external links of the "A5 Soft Article Marketing Platform".
Editor in charge: Chen Long Author Binary Network's personal space