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Many website construction companies and website optimization practitioners have always been obsessed with the eight words "content is king, links are king" and regard it as a guideline to implement carefully. But website optimization is not that simple. Even if many people do it, they will enrich the content of the website and the number of links will increase over time. However, the optimization will not have any effect at all, and even more often it will be ignored by search engines. punishment. The reason is that "content is king and links are king" is the core concept of website optimization. Although many people understand it, they do not have in-depth analysis, let alone in-depth investigation. Wrong investigation leads to wrong execution methods, and wrong methods must lead to wrong consequences.
"Content is king, links are king", which means that the content of the website must be rich and readable. Whether search spiders or ordinary website readers, they can absorb more of the information they need. Content is king actually means more that there must be a lot of high-quality original content, and the website must be updated regularly and quantitatively to conform to the laws of nature. Links are king, and they are naturally high-quality links. The author has previously written a special article to describe how to accurately observe the rationality of links. But today we will focus on how to identify high-quality links and how to implement link optimization, as well as some matters that require special attention during the link building process.
1. Control methods and choose capital carefully
Ordinary websites, especially websites with some age and a certain weight, actually have a lot of resources for link exchange. However, if you select indiscriminately, not only will it be impossible to increase the weight of the website, but it will also lead to search engines losing power. When choosing link resources, you generally need to carefully consider the following aspects:
First, the website types are the same. This is the first criterion that needs to be mastered in link exchange, because search engines, especially Baidu and Google, attach great importance to this. When the number of links from the same type of website reaches a certain level, it can effectively promote the website. Weight and ranking. For example, our company specializes in website construction. When choosing link resources, we must pay special attention to websites of the same type. This does not mean that websites of different types should not be considered at all. Some websites with high weights can also exchange links with each other.
Secondly, what is more important than PR is website ranking. Previously, I saw an article about links on the Webmaster Network. The idea is that if you can link to your website from the top 100 websites of your peers in the search engine rankings, your website ranking will gradually improve. promoted. The author believes that this concept is very reasonable. The traditional concept is that link exchange must choose a website with a high PR value or a website with real-time snapshot updates. However, we have ignored that PR is only for Google, and we have also ignored that although some websites are not updated very timely, they have a long standing and a very high weight.
Third, do not exchange links with cheating websites. Many website construction companies and website optimization practitioners are extremely eager for success. In order to improve rankings at all costs, wearing a black hat is a common tactic used by companies. This method of using search engine algorithm loopholes to improve rankings may temporarily increase your rankings, but in the long run you will definitely be penalized by search engines. Because the backlinks of your website point to websites that are optimized for cheating, it is inevitable that the city gate will be in trouble and the fish in the pool will be affected.
2. Stay calm and stick to the rules
The biggest enemy of optimization is yourself and your own mentality. When it comes to website building and website optimization, there is absolutely nothing wrong with link king. However, in order to quickly improve their rankings, many people use blogs, forums and other search engine products to post crazy text links to their websites. And now blog forums and various types of yellow pages and classified websites are emerging in endlessly. Hundreds or thousands of links can be published in a day, but without concern, this approach will undoubtedly tell the search engines that you are cheating. If you quickly increase the number of links in this way and ignore the natural rules, you will definitely be punished.
Search engines use link quality and quantity as reference standards for website weight assignment. The reason is that search engines believe that a good website's own content will inevitably be reprinted more. A good website with high quality and readable content will definitely be recommended by more websites. But it is a pity that such a good valuation basis has been maliciously used by website optimizers. Therefore, in the process of website optimization, link building must endure loneliness, implement it gradually and exchange some high-quality link resources as much as possible. Only by complying with the rules can the website weight be long-lasting and achieve stable website ranking.
2. Take a long-term approach to reject black links
Website optimization must be considered in the long term. Although search engines are constantly adjusting their algorithms, websites with high quality content are always favored by search engines. Websites that gain weight and ranking through cheating will, without exception, suffer the consequences of having their rights revoked or even blocked. Black links are a kind of cheating, and this cheating method not only deceives search engines, but is also based on endangering the interests of others. The black link method not only disgusts search engines, but also makes the damaged website hateful.
Another characteristic of black links is extreme instability, and the most taboo thing about website optimization is the instability of link resources. The reason for the instability of black links is that their cheating methods are annoying. Just imagine who caused their website to be linked without their knowledge, especially some illegal links? Another reason for hating black links is that most of the black links are illegal websites such as gambling and pornography that are not allowed by law or morality. This will seriously affect the weight and ranking of the black links. . However, the price and low fees have made many webmasters scheming. Many website construction and website optimization companies also use black links to optimize customers with ulterior motives. However, the author advises that website optimization must be considered in the long term, and rejecting black links must start now.
It is impossible to explain the truth of "external links are king" in just a few thousand words, and everyone's observation is different in different situations. However, as a website construction and website optimization practitioner, you should increase the weight more through high-quality, authentic, regular and natural links. You cannot achieve it overnight, let alone rely on cheating methods. What needs to be emphasized more is that website optimization must be considered in the long term, and link building as the core method and concept of optimization needs to be done in such a down-to-earth manner. This article is written by a professional website construction company.
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