When building a website, everyone is talking about external links being the king. On A5, I also saw a lot of my methods on "A Brief Talk on External Link Construction" and "My Opinions on External Link Construction". It's just fried rice, and the content is just that: the method and place to send external links. It is full of blog posts, forum signatures, blog comments, etc. After reading too much, I still can’t find anything new. Today, based on my personal experience, I would like to share with you some content that is rarely covered in detail in external link building articles: the overall strategy of external link building.
1: Time selection for external link construction
As soon as many people's new website goes online, the first thing they do is check whether it is included in search engines such as Baidu. If it is included, the second thing they do is start shouting and exchanging links. I think everyone has encountered this situation. Here I will talk about the time of building external links. Generally, we often see that many new sites perform very well in the first one or two months, ranking first and second in one or two weeks, but what about after a while? To the second page or even higher You have traveled far away, but you still can't get to the homepage. This is the result of too much haste in building external links. Baidu immediately found that your external links were strong and your ranking went up, but when you look back, you look back at the external links, the content of the site, and the time it took to build the site. Matching is like taking a tonic for a weak body, but it will be dragged down. My suggestion is that three months after the new website goes online, when the articles have reached the point of being collected in seconds, the ranking is relatively stable, and Baidu’s assessment period has passed, you can choose to start exchanging links at this time. As for how to exchange, we will discuss in the next step.
2: Exchanging links should be gradual and regular.
The previous paragraph mentioned when sites can exchange links, so we should pay attention to one thing when exchanging links: proceed step by step. Never exchange ten or twenty items a day, otherwise search engines will suspect cheating. My method is to do one in the first week, two in the second week, and then stack them up to try to gradually deepen the impression on the search engines. By 11 In today's relatively flooded world, be careful with the Wannian ship. At the same time, don’t download a dozen links at once. Too much fluctuation will have a big impact. Speaking of which, how do you find the partner to exchange links with?
Three: Objects of link exchange
Many people exchange links just for the sake of links. As long as it is included in Baidu, fine, we will exchange it. This happens from time to time. Here are a few things everyone knows about which sites are worth exchanging:
1: Search engines have rankings, and the keywords are before Baidu products; (I personally think that the weight of sites with keywords before products such as Encyclopedia and Zhizhi is not low)
2: There is a favicon.ico icon in front of Baidu search results; (high-weighted site, self-evident)
3: The website has been established for more than one year, with new snapshots, stable inclusions and a certain number; (These sites are already old in Baidu’s eyes, right?)
4: Enterprise-operated websites or government websites, those ending with GOV.CN are better; (Baidu seems credible)
Of course, there are many types we can choose from, but we must choose the ones that are beneficial to ourselves, rather than those who are in trouble.
Four: External link construction must be natural
This is very broad to say. Many people have the following situations when doing external links. Let’s analyze them together.
1: Focusing on homepage link exchange and not paying attention to the inner pages; (the inner pages have low weight and are unnatural)
2: Use a keyword to exchange or make anchor text; (unnatural)
3: Only send links to specific websites or a certain website; (unnatural source)
Therefore, to improve these situations, we should do the following:
1: Links come from a wide range of sources
Portals, forums, blogs, industries... they should all be there, so it is relatively natural.
2: Diversify anchor text
Don’t use one keyword to dominate the world, make it long-tail, and also make other related keywords.
3: The home page is as important as the inner pages
While focusing on home page links, internal page URLs can also be displayed multiple times to increase the weight of internal pages.
Having said so much, the method may not be very correct, but it is all based on my personal experience in making websites for several years. At the same time, I hope everyone will visit my small website: Chenzhou Personnel Information Network http://www.chenzhouhr.com
Editor in charge: Chen Long Author's personal space at Chenzhou Personnel Information Network