As Baidu's review of PPCs becomes increasingly strict, many PPCs have been adjusted. Although this has damaged Baidu's economic interests, in the long run, it is beneficial to Baidu. After all, this It will attract more people to improve Baidu's ranking by constantly optimizing the website. At the same time, it will also rely more on Baidu, which will inevitably lead to a situation where Baidu is the only one. From this point of view, Baidu still makes money and not loses! This is also the current situation. One of the reasons why the SEO optimization industry is so popular nowadays, however, many webmasters tend to ignore the following four tips when optimizing their websites. Let the author conduct a simple analysis below!
1: Optimize the website by understanding Baidu snapshot mechanism
Usually the website may not be opened during operation, or the opening speed is too slow. At this time, many users can open the corresponding page through Baidu snapshots, but the corresponding pictures, audio and video on the website generally cannot be opened. , and once the website cannot be opened frequently, the cache time of this snapshot will be longer, which will lead to a continuous decline in the ranking of the website. Therefore, before the website is built, it is necessary to find ways to build the website space to ensure the space. stability!
2: Search engines provide relevant searches, bringing opportunities for long-tail optimization
Search engines such as Baidu almost all have memory functions. When the number of searches for a certain word increases, the corresponding word will pop up in the search box. At the same time, the search engine also provides language error correction capabilities. These functions improve the user search experience on the one hand. At the same time, it also helps us learn to use these skills to analyze the long-tail keywords that users like to use when optimizing the website. In addition, we can also optimize similar keywords. For example, Qulu.com at the beginning of the year used search engines such as search engines. This method has greatly attracted the traffic of Ganji.com!
Three: Learn search engine word segmentation techniques for optimization
Each search engine has its own strength. For Chinese search engines, word segmentation technology is undoubtedly the core technology. If you can learn to analyze the analysis technology of search engines such as Baidu and apply it to website optimization, you will get twice the result with half the effort. , these word segmentation technologies can often be used as a powerful tool for long-tail keyword analysis, because word segmentation technology mainly relies on using double quotes or book title numbers according to the user's keywords for exact matching, or fuzzy matching, and this fuzzy matching This is the advantage of long-tail keywords! So when choosing long-tail keyword optimization, you must fully consider the search engine’s word segmentation technology!
Four: Traverse the website from Baidu Spider to optimize the internal pages
Many webmasters hope that Baidu can browse their websites as much as possible and crawl as much website content as possible. However, when these websites have a large number of dead links, even if Baidu spiders come, they will easily get lost. It is easier to hit the wall without realizing it, which will eventually lead to aversion to the website. Therefore, for website optimization, it is not enough to just do the external optimization of the website and improve the website ranking. You also need to do the basic skills well and put your own into consideration. The internal pages of the website should be optimized. For example, a 401 page should be set up to tell Baidu spiders to turn back in time after encountering a dead link, so that Baidu spiders will not be trapped in the website!
Of course, the above only introduces a few techniques that many webmasters tend to overlook. As for content optimization and external link building, the author has not covered too much. After all, content is king and external links are king. I have already stated the importance of content and external link construction. Of course, if you want to improve the effect of SEO optimization, it is obviously not enough to just make content the king and external links the king. You also need to pay more attention to the details. The above four tips are what many webmasters use in the SEO optimization process. Details that are easy to overlook! Source of this article: http://www.renrenjianfei.com/Renren Slimming Network A5 is first published, please indicate when reprinting, thank you!
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