If a website wants to get traffic from search engines, it must naturally be ranked. The ranking of this keyword must also be quite high, because keywords ranking after more than five pages have no traffic at all. For a new website, if it wants to get ranked, it must do something that others have not done and have words that attract search volume. However, such words are as hard to find as finding a needle in a haystack. Everything that can be done is done by the webmaster. . If you want to have traffic, you have to surpass them. For a new website, transcendence is still a dream. The homepage must be a good example of its own website so that its website does not lose at the starting line. So for a new website, what are the main methods for ranking?
1. Original content
The new website has no weight, no visibility, and no traffic. Not to mention rankings. The best way to improve your new website is to insist on updating original and high-quality content on your website every day. This is the best strategy. It does not mean that original content can help the website improve its ranking. If that is the case, then just search for some articles and change them beyond recognition, upside down and missing, so that they are different from the original articles in terms of layout and format. , paragraphs, and meanings are different, it is considered original. However, such an article cannot provide a good user experience at all. How can users read such an article? Therefore, search engines judge original content based on user experience. Only if your article is useful to users and can solve the needs of users, then such articles are high-quality articles. Many webmasters say that only if they are written by themselves The articles you write are original, but have you ever thought about it from the perspective of users? Do users like to read the articles you write? This is the difference between original content and original high-quality content, mainly because the latter is for users. words.
2. Internal links of the website
Webmasters treat their websites as their own children. I look at him every day to feel at ease. If a website wants to get ranked, it must first start with on-site optimization. There are only a few major points for on-site optimization, such as website structure. For a website, the structure is determined before it goes online. It should not be changed casually after it goes online. 2. Navigation optimization, which has been criticized by other webmasters. For example, it is best to use text for navigation, and try not to use Flash or pictures and other things that search engines do not recognize. Three internal links are optimized. The internal links are equivalent to the passages connecting each room on the first floor. If any passage is blocked, the effort required to pass through this area will be doubled several times. Therefore, especially for new sites, the internal link optimization of the website cannot be sloppy. Because when spiders come to crawl, reasonable internal links can increase the depth and breadth of crawling.
3. Website title
Many novices just set the website title and start promoting it after putting the website online, thinking that promotion is all about website construction. In fact, the appearance of everything must have a reason for its existence. Promotion is just an important part, not everything. Just like the author's small website Xuanyuan Literature Network http://www.goodook.com , when the website was first launched, I simply set it up a few times and started promoting it. The reason was that I heard the senior webmaster say at the beginning, The development of a website depends entirely on promotion. No matter how luxurious the website is, it cannot do without promotion. Therefore, the author's mentality at the time was that since it relies on promotion, the title of the website can be set no matter what it is! Finally, this thought made my I haven't seen any results after a month of promotion. At this time, I realized by looking at other people's experiences that promotion is not everything, and setting a good website title can make promotion more labor-saving and worry-free. Only then did the author understand the importance of website titles. Especially for a new website, the benefits gained from a standardized title are so great.
4. Stable external links
External links and rankings complement each other. External links can improve rankings, and good rankings can prove the strength of external links. The external links here are not all external links, but quality external links. Because some spam links not only cannot effectively help the new site obtain a good ranking, but also make the new site appear not so friendly in the eyes of search engines. For external links, especially for new sites, one quality external link can be worth twenty junk links. Therefore, if a new website wants to obtain good rankings stably, it is ideal to rely on high-quality external links. Of course, friendly links can also be regarded as a kind of external links, but most of them are two-way links. If your new website usually has multiple one-way incoming links with high weight and good quality, then the effect on improving its own ranking is Very noticeable. Another requirement for external links is to be stable. You can find out how much damage unstable external links will do to the new site by searching on the search engine.
5. Stable space
The ranking of the website is closely related to the space. The space not only affects rankings, but also affects user access. Think about it, what does a space with slow access speed bring to users? It is time-consuming. No user likes to wait for several minutes every time they open a web page. Even if such a site has a good ranking now, it will soon be It will fall off. Because even search engines are paying more and more attention to user experience. And your space is so bad that it actually plays tricks on users, causing users to waste more time not browsing but waiting for the web page to open. Generally speaking, if the access speed of a website exceeds one minute, then if the website is not improved, it will become history and remain anonymous. There is no such thing as user experience at all on such a website. For a new website, if you want to get a good ranking, space is the top priority.
Don't rush to improve the ranking after the new website is launched. Only by doing a good job related to the site and making preparations before promotion can your website survive the storm more gracefully and grow faster. Think about it, if a new website has a large number of incoming links within one day of being online, search engines will think that you are building the website for rankings, rather than solving the needs of users. In this way, the original ranking will be demoted again and again, until it is demoted to obscurity.
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