For a new website, it is not easy to gain the trust of search engines overnight, especially for new websites with second-level domain names that have no weight and no PR. The distrust of search engines is the biggest headache for every newly launched website. So how can we gain the favor of search engines more quickly for second-level domain names? The author will share three of his experiences below.
1. Too many one-way links may not necessarily be beneficial.
As an optimizer, you should all know the definitions of one-way links and two-way links. The friendly link to us is a two-way link, and the weight transfer between the two sites is mutual. And if we buy some links, such as black links, they are one-way links, and the weight transfer of one-way links is naturally one-way. Yes, this type of one-way links is beneficial to the accumulation of site weight, and some webmasters think that the more such links, the better, but I think otherwise, especially for a new website that has just been launched. is bad. Just imagine how a new second-level domain name website that has just been established will have so many one-way links. Search engines will think that your site is using cheating methods. This abnormal phenomenon will not only prevent you from getting out of the search engine review period early, but will instead extend your review period. And this bad impression at the beginning will also affect the inclusion and ranking of your next site.
2. Increase the weight of the main site
Anyone who has done second-level domain name optimization may have encountered this situation. As long as the second-level domain name is demoted, our top-level domain name will also be affected. For search engines, your second-level domain name is a It is an independent site, and it also has a very subtle relationship with our main domain name website. We can make an analogy, if we have a main website, and if we open several secondary domain names under this main domain name in a short period of time, it will also have a great impact on our main website. The secondary domain name has a certain weight dependence on the primary domain name. If the primary domain name is well included, ranked well, and has high weight, it will also promote our secondary domain name. Therefore, the author suggests that if you want to open multiple second-level domain names, it is best not to open them all at once, but gradually. In addition, the increase in the weight of the primary domain name cannot be ignored.
3. Construction of internal links on the website
The reason for building a reasonable site structure is not only to provide an environment that is conducive to our optimization, but more importantly, to improve the user-friendly experience. If we describe a site as a living thing, then the internal links are the blood vessels, nerves, etc. that connect various parts. For a new website with a second-level domain name, what aspects should we pay more attention to?
1: robot.txt file
The robot.txt file of the website is used to prevent search engines from being included. Basically, it is set in the root directory of every website. If we want to show which pages of our website to users but not to search engines, then our robot.txt file can prevent search engines from including them.
2: 404 page of the site
There are two benefits to the 404 page design. One is that it can very well reduce the bounce rate of the site. For search engines, it is like explaining to the search engines that the page no longer exists, so that they will not display this page. The page is treated as a dead link.
3: Website url design
For new sites with second-level domain names, the URL address should be as short as possible and easy to remember. It is best to use a static URL address, and the directory should not be too complicated, otherwise it may affect the inclusion of the site.
Regarding the optimization of new sites with second-level domain names, the author will simply share these few points of my own experience. Compared with top-level domain names, the optimization of second-level domain names will be more difficult, and it will be even more difficult to gain the trust of search engines. But the author believes that if you find a correct direction and then move in that direction unremittingly, you can achieve good results. This article was originally published by Party Affairs Disclosure http://cunwu.cuncun8.com . Please bring our address when reprinting.
Editor in charge: Yangyang author Kerrio’s personal space