There is a popular saying in the industry: content is king and external links are king. This shows how much content and external links occupy a large proportion in website optimization. Therefore, in daily optimization and maintenance, most webmasters are carrying out such optimization. Updating originals, pseudo-originals, and publishing external links have become the general guideline for improving rankings every day. But apart from that, what else is left for SEOers to do website optimization? If you can't answer quickly, then don't question why the website is demoted by search engines, and why the website that has persisted for several months is still the same. There is no more traffic. For this question, you might as well take a look at the following:
1: Positioning for long-term development
Before building a website, the first thing to think about is what kind of website can be profitable. You must not do it arbitrarily because your head is hot for a while, because the temporary passion will be disintegrated by reality, and in the end it will just bring more "butterfly effects" to others. Don't even think that Xing Xing can really get the top prize, things are different now. Analyze the competitive environment and where your capabilities stand. What kind of steps does this industry website go through from construction to profitability, and when can it break even and become profitable? All these need to be summarized. Otherwise, just like some webmasters now spend more time in exchange for more bottomless investment. There must be quite a few webmasters like this. The webmasters who have come through this step by step have the best experience. And an excellent SEOer will definitely consider the first point very fully, so this is also the first step of SEO. Otherwise, one step will be wrong and the other will be wrong. Without a good beginning, there will be no good ending.
Two: keen insight
As a professional SEOer, most of them have strong insights, otherwise they would not be able to achieve great website rankings. Even if there is a fluctuation in the website ranking, they may summarize and analyze many problems hidden behind it. The intuitive form of expression is: this kind of SEO is better at "learning from each other's strengths and making up for weaknesses", combining the rankings of other websites to accumulate strength for itself, but it is not an imitation. Of course, these are all details of optimization in the early stages of building a website, but what about in the later stages? Will search engine updates be used to improve website rankings? Will hot spots be used to increase the weight of the website? Will further optimization directions be pointed out based on traffic statistics? It is a testimony to the insight of an SEOer. If in the process of website optimization, SEOers lack this point and only know how to update content and publish external links, most of them will eventually become more advanced distribution tools than programs.
Three: Good brand image building
Please believe that an excellent SEOer does not constantly revolve around content updates and external link promotion every day, because getting a high weight in search engine rules does not mean that he must frequently update content and publish external links. What they use this time to do is how to make external links circulate and be pushed out by others. This is more in line with the theory of SEO optimization and facilitates step-by-step promotion. In fact, the reason is very simple. Why do some websites spread like wildfire once they are updated and have no promotional content? The only explanation is that the website has already been noticed. And why do others pay attention? It’s more about building a brand. As the author knows: Tang Shijun's blog, Lu Songsong's blog, etc., a piece of content will be reprinted countless times, and even if you write a note, you will receive a flood of comments. From this point of view, it is difficult for search engines not to give high weight, because attention represents "public opinion."
Four: Professional vocational skills
Someone who only publishes external links and updates content cannot be called an SEOer. A qualified SEOer must have professional professional skills. It is precisely because of this that they will find optimization details one by one from seemingly simple website optimization, and each of these optimization details may determine the rating given by the website to the website's weight. Why can some websites surpass the old ones soon after they are built? It has to be said that a high starting point will pave the way for the "career" of website optimization. Why can website optimization in the same industry be so magical in the hands of some people? If we just build content and external links, the gap is definitely not that big, and the search engine optimization rules are too unfair.
Finally, Binary Network ( http://rs.lstrauss.com/ ) believes: In addition, the difference between SEOer's service and ranking lies in the amount of effort. Why can some people rank keywords in a short period of time? Apart from technology, it takes more hard work. Or there is a sentence that is suitable to describe these SEO engineers. People only see the beauty of the flowers, but cannot see the blood and tears that broke free from their restraints.
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