Domestic webmasters basically know what friendly links are and their importance, because they can bring relatively stable external links to the website; therefore, no webmaster in China does not do it. This content includes myself; in the usual link exchange work, through communication with other webmasters or site friendly link specialists, I found that many slightly more formal sites will have special friendly link strategies. Used to filter and match link sites suitable for this site.
Friendly links can bring some external links and increase the weight of the website. This is the goal that every webmaster wants to achieve, but at the same time, every friendly link means that the website generates an export link, and the website points to another website. The impact it has is far from simply generating an export link; on the morning of October 25, when I was checking the website's traffic system as usual, I suddenly found that the website's traffic had dropped a lot. My first reaction at that time was to check the search engine. Based on the above ranking, it was found that the ranking of keywords that had been stable for three or four years dropped from the first to the third place, and the Baidu snapshot was not updated that day. After careful consideration of the possible reasons, the website did not make any modifications, just regular ones. Some content updates; and the website is relatively stable, and there have been no optimization actions in recent times, so it is definitely not a violation. After that, I went to find a website for querying friendly links, and found that 2 sites in the website’s friendly links were blocked by Baidu K. I guess it was basically caused by this reason, and my own website was affected by the linked sites; so I immediately After deleting the friendly links of these two sites, all I could do was wait for Baidu’s update; unexpectedly, the effect of this move was particularly obvious. When I checked the Baidu rankings in about half an hour, The ranking of keywords was restored, and Baidu restored the website to a snapshot of the previous few days, which verified that the accident was a bad result caused by friendly links.
Since friendly links on the one hand have the advantage of bringing external links to the website and increasing the weight of the website, on the other hand they will expose the website to the risk of being implicated by other websites at any time; should we continue to use friendly links? Recently, When browsing some foreign websites, I also found that many foreign websites basically do not make friendly links. Their website homepages or sub-pages are very clean, there are no traces of friendly links, and the ones they have are only links to a few similar websites. . So what methods do they use to increase the external links of the website and improve the weight of their own website? I think there must be many methods. As for whether friendly links are still used, I personally think that this more passive method should be slowly abandoned, although It may be simpler to do than simply making external links, and the model is more simple and clear. However, if you want to really make a good site, it is a very complicated and hard work in itself. Give up simple copying and seek breakthroughs and innovations. , should make our site better.
Editor-in-Chief: Yangyang author June Tian’s personal space