For every webmaster, they all want their website to be ranked first in the keyword search rankings of Baidu and Google. This is also the purpose of our efforts to optimize the website. So what are the main factors considered in the rankings of Baidu and Google? Here I will share my views.
link popularity
Internet search engines will give your website a high rating if other websites link to your website because of the search topic. For example, the snap electrical digital camera product catalog page has many links pointing to it and all anchor links search for digital cameras or snap digital cameras. These result in web pages ranking highly for search requests for digital cameras and snap digital cameras. There's really not much that can be done to optimize your content when link popularity is a key page ranking factor.
reputation data
Nowadays, many search engines such as Baidu, Google, and Yahoo have their own toolbars. Many users don't actually know that search engines use the toolbars on these users' browsers to count the number of user views of each website. In this way, when your website is viewed more by users who use the search engine toolbar, your website will have a higher reputation value in the corresponding search engine. When searchers search for a keyword that your website has, the search engine will give you corresponding care.
URL length and depth
We know that dynamic URLs with more than two dynamic parameters may cause spiders to avoid that web page, so you should know that usually too long URL links will reduce your website ranking to a certain extent, and search engines are more willing to take care of those Pages that are closer to your root directory, so also on your site, pages that are further down are likely to rank lower than pages that are closer to your homepage.
Freshness
If your page hasn't changed in a long time, its ranking may drop because search engines suspect its content is out of date. But change is not about changing old things or changing the structure of web pages. What we need to do is to add new things to the website.
Web style
The correct use of web page syntax will allow search engines to better score relevance. It is sometimes said that there are advantages to web pages organized like a newspaper article. Many times, people using unethical unsolicited information techniques will be flagged by these algorithmic techniques because their content repeats keywords ad nauseam in a very artificial way.
Site organization
Good site design can greatly enhance the elements of your web page. Work with information architects to make the site easier to navigate with carefully considered link structures. Use meaningful words in the URL, but don’t cheat by stacking 3-4 keywords with hyphens. Use the simplest web layout and design.
don't cheat
Each site's pages contain text that informs visitors and attracts search engines. When trying to mislead search engines through cheating techniques, your pages will be penalized in rankings and may even result in a site ban.
This article was originally published by Taobao Perfect Sex ( http://taobao303.com ). I hope it will be helpful to everyone. Please indicate the source when reprinting, thank you.
Editor-in-Chief: Chen Long The personal space of the author Feng Zhiluo