As the saying goes, the only constant in this world is "change", which means that no industry in this world is constant, and this is especially true for the SEO industry, which changes very quickly. Therefore, we need to grasp the latest trends in industry changes. Make adjustments according to changes in the industry. If you don't understand the latest trends in the industry, then you will boil a frog in warm water and die without knowing it. It’s so depressing to die without knowing why, so I would like to put forward a new point of view. The website needs to make corresponding adjustments according to the changes in users. Let our website make timely adjustments according to the changes in users and pay attention to the latest trends of users. , and then provide good service.
Maybe everyone is still a little confused about this concept. Let me give you an example. I believe that three or four years ago, people who searched for SEO might only have a few hundred indexes. At that time, the industry was still very new and not very mature. At this time, if you look at the related searches and drop-down boxes of the search engine, I believe that there were no drop-down boxes at that time, and no words related to SEO appeared in the related searches. But today the situation has changed dramatically. The index has soared by tens of thousands, and the drop-down box and related searches are already full. These so-called drop-down boxes and related searches are what users are most concerned about. If your website cannot provide these information that most users are most concerned about, then your website ranking is likely to continue to decline.
Maybe we can often notice that in a certain small industry, a new website can suddenly come up in the ranking. It may be better than the old website before. Hard indicators such as external links, inclusion, PR, and website cannot be better than the old one. Even when I am a new website, I can actually surpass my old website in rankings, which is sometimes puzzling. In fact, the reason is very simple. I have seen some such cases, and to a large extent, they win based on relevance. Those old sites never make changes. Although you may have done well in terms of relevance in the past, the environment has changed today, but your website has not made major adjustments with the changes, so the theme of your website is far away from industry relevance. is getting further and further away, and others take all these factors into consideration when making their website. Others will naturally beat you when ranking. External links and inclusion are very important, but relevance is more important than these.
I believe that after hearing this, everyone knows that the website needs to be adjusted according to external changes, but they do not know how to observe external changes. In fact, this is also very simple. We only need to judge a general trend, and this general trend can be seen from the related searches and drop-down boxes of several major search engines. Record all these keywords, and then look at which indexes High, the higher the index, the higher the relevance, which also indicates that the user is most concerned about it. Then we need to add the most relevant information that users care about most according to the theme of our website. In this way, our website can follow the habits of users. As long as we continue to pay attention to the latest developments in the industry and make corresponding changes in a timely manner. Adjustment, at this time our website will not only become more and more relevant, but search engines will also feel that your website will make changes for users and continue to provide the information that users want most. This will better deepen the trust of our website in search engines.
In fact, the author is currently paying attention to a word, a word with great commercial value. Because it has great commercial value, although the index may not be high, the related searches on Baidu are changing every day, and it can be clearly judged that it was created by people. , rather than natural. At this time, we must make a clear judgment. If we don't understand it clearly, maybe your website's relevance is very strong when others are browsing it. If others don't browse it, your website's relevance will naturally decrease, and the ranking will also decrease accordingly. So this is also worthy of everyone's attention. The author here suggests that if the keywords in your industry are not very popular, you only need to compare the changes in the drop-down boxes and related searches of major search engines every month. But if your keyword competition is fierce, you should compare it once a week and make a summary once a month. Only in this way can we analyze the latest trends of users and make timely adjustments to our website so that our website will never be abandoned in search engines. This article was originally contributed by the latest joke http://888gx.com in 2012. You are welcome to reprint it for communication, but please indicate the source, thank you!
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