Many people simply think that website optimization is simple search engine optimization, which is simple content + external links. Perhaps this can only be called SEO (search engine optimization) in a narrow sense, which is a way to use the search rules of search engines to improve the ranking of the target website within the relevant search engines. Since many studies have found that search engine users tend to only pay attention to the first few entries in search results, many websites hope to influence the ranking of search engines in various ways. The popular understanding is: by summarizing the ranking rules of search engines, you can reasonably optimize your website to improve your website's rankings on Baidu and Google, and let search engines bring you customers. But they often find it difficult to do so. Even if the ranking goes up, users don't click much. Even if users click, they don't spend much, or they leave soon after coming in, and other various problems. So why does such a problem occur? How should we solve it?
Website optimization requires a three-pronged approach of search engines, websites, and users
Any website, whether it is a corporate website, a portal, a forum, etc. Most people select a series of keywords for their websites, blogs, forums, etc., and then use their so-called SEO secrets, which means they cannot combine and change the website, content, external links, structure, updates, etc. Ultimately get good rankings in search engines. Of course, a large number of people have been through this in the past. Everything is ready and they just need Dongfeng. They are just waiting for users to come and consume, and they are waiting to collect their bills. However, a large number of people are not able to do so. They complain that the Baidu index of these words I optimized is more or less, and how come there is not much traffic through website statistics (such as cnzz, 51la, Baidu statistics, etc.)? Everything They just take it for granted, thinking that if the ranking goes up, people will click and spend as much as they can. You must know that search engines are just an intermediate carrier that allows websites and users to find each other. However, the ranking is there. Whether to click or not depends on the mood of the user!
We must know that we are facing a living person, not a dull search engine in front of us that has achieved good rankings on the screen. The final effect of SEO can only settle search engines but may not conquer users. And this is definitely not the ideal effect that our website optimization aims to achieve. Is there still a long way to go? Website optimization is by no means a bipolar world between websites and search engines. It is about achieving a good interaction and coordination between users, websites and search engines. It is not easy to properly handle this weird triangle relationship. Users are the core of this triangle relationship, and search engines are only the hub of this triangle relationship.
In the past, when we conducted website optimization, we always believed that obtaining good rankings from search engines was the goal of our efforts and the end point we wanted to achieve. In fact, for most websites, visiting users are the biggest "gold mine" for obtaining links. In other words, potential link partners of the website exist among the visiting users. Only when these potential link partners recognize your website , only then can the linking behavior become a reality and can be converted into profits. To attract and impress "them" on the other end, it is not only enough to have a good ranking, but also to arouse their interest. It also needs to be guaranteed by the content and quality of the website, and of course many other factors. Just imagine, a website ranks well, but the page design and layout are poor, or the content presentation is not ideal, it will affect the user's access experience, and may cause them to directly give up visiting the website or just stay for a short time. It's almost impossible to get them to spend money or visit them frequently.
Therefore, website optimization and website ranking are not the end point, but a necessary process. The pursuit of user satisfaction is the goal we should strive for. Without the guarantee of users' true preference for the website, blindly seeking the "preference" of search engines can only be wishful thinking. Website optimization requires search engines, websites, and users to go hand in hand. This article was first published on a5 Webmaster Network by Chen Yunyan, a member of Soaring Eagle Studio, together with Quanzhou Accounting Network www.595kjw.com . Please retain the source for reprinting!
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