Many SEOs may have had this experience: they create a lot of external links every day, but when they check a few days later, they find that the external links have not grown much, which is a bit confusing and frustrating. In fact, the many external links they say they have made are popular external links in a broad sense. They just posted them and may be seen by users, but from an SEO perspective, they were not included. Only the included external links will be included. Effective external links are meaningful to our SEO. You must understand a truth. Many times, the external links you make will not be reflected in the statistical tools on the same day or in a few days. Baidu or Google will have a major update every month. At that time, the number of external links you make will not be reflected in the statistical tools. There will be a blowout, assuming you have been able to execute before. So, don’t become dejected or even become negative after posting external links for a day or two and not seeing significant growth.
For SEOs, execution ability is a must when making external links, and then you should gradually master the ability of data statistics and analysis in the process of sending external links. This will be of great help to you in the mining and integration of external link resources. It will also deepen your understanding of external links. If you keep persevering, you will have continuous experiences and insights.
Looking back, from the perspective of a novice, why do I emphasize execution? First of all, in the ordinary sense, the difficulty of doing external links is not very high. In many cases, the resources are sufficient and the time is sufficient. See whether you can endure boring and repetitive behaviors and whether you can stick to your plan. For example, novices like to go to forums to build external links. It is not difficult to post ten topic posts in the forum every day, and it does not seem to be difficult to post 100 replies. But can you make a thousand a day? Even if you do post one day One thousand posts, the question is can you persist with this amount of posts? If you persist, you basically don’t have to do anything else. I am not encouraging novices to post so many posts every day, but I am saying that execution should be closely integrated with the plan. Only when the plan is reasonable can the execution be reflected. When doing things, you must consider the actual effect. I made 100 forum signatures that year but found that it was not as good as How do you feel when someone sends a high-quality external link? This is the second point I just mentioned - in the process of sending external links, you must gradually master the data statistics and analysis skills, and pay more attention to your own work. Are these external links effective? What effect do they have? I recommend new people here to record their "work traces" every day, that is, which platform did you post the external link on, and what anchor text or URL did you post? The specific URL address of the link. Save them in Excel documents and check and analyze them from time to time. In this process, you will discover those effective external links, and then extend them, so that you can better supervise your own work and prevent yourself from being lazy.
Newbies who do external links like to go to forums, and other than that, blogs. I often see people in SEO forums asking questions about blogs doing external links. Most of them are arranged by their superiors to register a certain number of blogs on a certain portal, then update a number of articles, add a few anchor text links, etc. In fact, I don’t recommend making external links on blogs now. Take NetEase as an example. The nofollow tag is added to the blog content. Even if it is included, the external links you leave cannot be tracked by search engines. , the weight cannot be transferred. Secondly, some blog administrators will often clean up your blog suddenly, such as Sina, Blog Bus, etc. Also, a blog needs to be maintained. Newbies don’t have that much time and energy to focus on the blog, and most of the content posted is group posting and irrelevant content, so the effect is really not very good.
Here I will tell you some ways to make high-quality external links for novices. Maybe Baidu knows that external links such as encyclopedia soft articles are difficult for you, but you will definitely be able to operate B2B and B2C platforms such as exchanging friendly links and classified information. , if there is an independent blog, the effect will be better (you can use this later when you have resources). This type of external linking method does not require too much thought, and it is also an external linking method of one point of investment and one point of output. Unlike encyclopedia, Zhizhi, and soft article submissions, it may take time but has no effect. Those classified information platforms that are very helpful in improving the weight of website domain names are the first to recommend 58.com, Ganji.com, Huicong, Baixing, Qinjiayuan, 114, etc., old, large, and high-weight websites. Do foreign work in these places. Try to write relevant content in the link that is not very repetitive, so that it can be included. I have summarized about 20 high-weight platforms suitable for various industries in the SEO forum. In addition, I have divided hundreds of PR4 and above platforms according to different industries. The weights of these platforms are relatively high, making it easy for novices to create external links. Friendly links are a fast thing that novices must seize, because we currently cannot obtain good one-way links, and the effect of friendly links on the homepage is extremely effective for small websites. Generally, it is changed to 10-20 When you create a friend link, your ranking should also go up quickly. It is recommended that novices search for similar industry websites for exchange after the website is included and the snapshot is updated. Changing links requires your communication skills, not just SEO understanding.
If your writing is really very good and you are almost done with classified information platforms and friend links, you can practice your ability to submit soft articles. Such high-quality external links are definitely of high quality and can produce a communication effect. Not only does it increase the number of external links by reprinting it, but if your brand words appear in your soft articles, it will also form a communication effect, at least to spread the word. Search engines come to think of this as a "keyword", a meaningful group of words together. Currently, those who write soft articles in the industry basically submit to admin5 and chinaz. These are the two webmaster portals that webmasters and SEOs are most familiar with. If your article is of reading value and original, they will provide you with an opportunity to leave copyright information. Generally, you can just bring your link address. If the quality of the article is excellent, many people will click on it, and many people and other portal websites will reprint it. This method of dissemination is very meaningful, both for the domain name of our website and the weight of the brand words.
I have briefly mentioned these methods recommended for novices to build external links. Maybe you are not suitable for them, and you don’t like to use them, but in any case, please remember that when doing external links, you must do effective external links, and don’t look at the data. How much is really a cloud. For a mature SEO, the most fearful thing is to do useless work when doing external links. Even if this cannot be completely avoided, then in a subjective sense, we should try our best to avoid it! Finally, I will summarize a few points of understanding of external links, which is also the website I will gain an SEO perspective and share with you what kind of external links are better.
My summary has only three phrases: relevance, breadth, and depth.
The first is relevance. I have already mentioned this when talking about specific external linking practices, and it needs to be emphasized here. The importance of external link relevance will only get higher and higher. Don’t worry, it will never decrease. A few days ago, Google upgraded its latest algorithm, which is said to affect 35% of Internet search results. One of them is relevance. Whether it is content or external links, relevance is too important. The same is true in Baidu. There is no search engine that does not pay attention to this. Therefore, we, as agents, must tell ourselves subjectively from the beginning: I am doing external links, and I don’t care how many external links I can do. What I care about is that these external links should remain relevant to my website. To put it simply, whatever type of website you want to use, you should use what type of platform you want to build, what type of blog you should build, and what type of forum you should go to.
Second is the breadth. Newbies to the breadth here should be able to understand, that is, don’t just do your external links in one or a few fixed places, even if they are already very relevant. You must know that external links in SEO simulate voting behavior in reality. The more people who vote, the better the effect will be than one person casting multiple votes. This is more objective and easy to understand. One person casting 100 votes is certainly no better than 100 people casting one vote each. This is breadth. If external links are well spread, search engines will think that this domain name is very popular. It appears on so many websites around the world, and it looks more like a spontaneous communication behavior by users. In this way, when rating the website, You will get a very good advantage at that time, and eventually, combined with your other SEO work, it will be reflected in the keyword ranking.
Finally, there is depth. What is depth? To put it bluntly, it means doing more in a planned way in places where the weight is relatively high and it is easy to build external links. For example, the behavior of submitting articles has huge value once it passes the external link, so we should do it repeatedly. This is not inconsistent with the popularity. Submitting soft articles on the platform attracts reprints and attention, but it further promotes the popularity. Seeing this, some may ask, I am in the coal mining industry, I am in the geological disaster industry, I am in the photography and other art industries, and I also submit articles to A5, chinaz and other platforms. Doesn’t this go against the first correlation? ?In fact, it is not the case. First of all, this type of platform has a special weight and the quality of external links is very high; secondly, the huge external links and promotion effects brought by reprinting; thirdly, for a new website, let our domain name appear on these as soon as possible Being on an ultra-high weight platform and causing dissemination is of greater significance to your SEO work than ordinary external links. This is why I work for Sichuan Coal Mine Safety Evaluation Company ( http://www.scslap.com ), and then The reason why I came to A5 to contribute and share my experience; finally, and also a very helpless point, how many other resources can I have in my hands? Being able to write soft articles and publish them is already an amazing external link practice! I hope every new SEO can gradually learn it Write soft articles and write into the future. You will find that not only these two platforms, but also there are many places in the outside world where you can show your talents.
I hope this article can be of some use to external link specialists and SEO newbies. Thank you all for reading, especially A5 for providing such a platform.
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