Many people think that Flash websites cannot be optimized for search engines. If they want to be optimized, they need to make very big changes to the page! I have always thought so before. But unintentionally, I just checked the brand website of a company that I had previously optimized, and found that a keyword ranking I made was on the homepage. The author combines his own optimization experience to discuss with everyone the techniques of flash website optimization. First of all, we must firmly believe that flash websites can completely improve their rankings through SEO!
I was originally responsible for the SEO of one of the company's B2C malls, but during this year's Universiade, because the company is a licensed seller of precious metals for the Universiade, the boss assigned us a task and asked us to cooperate with the company's sales of Universiade products and arrange an additional one for me. The task is to optimize the company’s FLASH website! It is required to add the words Universiade souvenirs and Universiade commemorative gold coins!
I felt a little sleepy after receiving this assignment. This is completely a flash website. There are several fatal shortcomings about SEO:
1. It is completely a flash file, without static pages.
2. The title of the homepage is the name of the company. There is not a single keyword related to the Universiade on the entire homepage of the website!
3. Cannot add friendly links
4. The newly added articles on the website are entirely written in flash.
The slightly better news is that the company’s website has a PR value of 3, and the competition for the keyword Universiade souvenirs is very average!
When you receive a task, you have to start and complete it. It is impossible to bargain with the boss!
The first step: out of distrust of flash websites, the first thing I thought of was to make a static page for the homepage! On this static page, make some keywords related to the Universiade and talk about some friendly links! Tell the boss about this plan and immediately It was rejected. The reason was that this was a brand website of the company. Adding a static page in front of the flash website would affect the image of the company website too much, so it was passed directly.
Step 2: Communicate with the program and ask them to make a static page for all the articles on the website. These pages are only viewed by search engines. Website visitors can still see the content in flash. This plan will be completed soon! Update sitemap and robots document.
Step 3: External links. Because friendly links cannot be made, all external links for Universiade products must be done one by one!
The main methods I use to create external links include:
1. Forum signature external links! I have found many high-weight forums where signatures can be placed. I often reply to posts. The anchor text is directly the "Universiade Souvenirs" link directly pointing to the homepage of the website! The PR value of such high-weight forums is 6.I I have made more than 20!
2. Forum posts with links! I have written many posts about the company’s Universiade commemorative gold and silver coin promotions. Post it to the advertising sections of some large forums. Mainly showing pictures of Universiade Gold. The company's product design is still very good!
3. I found a lot of small forums that are not managed by anyone. They also post advertisements, but the posts contain anchor text links! There are more than 100 such forums! I mainly found them on the Zhubajie website!
4. Baidu knows the answers and has asked and answered many questions about Universiade souvenirs, listing the sales outlets and contact numbers of the company’s Universiade commemorative gold and silver coins.
5. Registered about 10 B2B website platforms to publish the company’s Universiade product information!
6. There are many articles about the company’s Universiade souvenir activities published on the classified information website. You can put the URL here. But you cannot connect directly to the website!
7. Published a video of the company’s Universiade souvenirs on the Youku website
After doing this kind of work, to be honest, I am not sure at all whether I can nail down the keywords, but doing it is better than not doing it at all. At least I have an explanation for myself!
Results: 1. This part of the task started in July and stopped in late August after the Universiade! There was a period of 2 months. During this period, a small number of customers passed through the 58 city platform and Ganji.com The information platform I published received some calls! But the main keywords have never been ranked. When I occasionally search for some keywords, the Youku video will go to the homepage, and the questions Baidu knows to answer will be displayed in the first three! But the company’s main keywords The website has never been ranked.
2. An interesting discovery is that in late August, the keyword I created the most anchor text for on Tencent SouSou: Universiade souvenirs, ranked sixth!
3. Baidu’s homepage of the website has not changed. Yahoo’s external links are more known through forums and Baidu. Everything else seems to be business as usual!
4. Because the Universiade was over, I didn’t pay too much attention to this website. I only occasionally checked the SEO information under it! Then due to the adjustment of personal development direction, I left my previous company.
Today I accidentally wanted to check the SEO external links I had done before. I checked this keyword on Baidu and found that it was ranked fifth. The first three are Baidu Q&A that I made myself! The fourth one is a shopping mall website. That FLASH website actually ranked fifth despite not having any content related to the Universiade. I was very surprised! It seems that everyone’s previous view that FLASH websites cannot be optimized is too one-sided!
Through this case, we at least realize the fact that search engines do not exclude FLASH websites; secondly, external links are also very important and effective for FLASH websites! In order to share this experience of flash website optimization with everyone, and at the same time let more Many people come to discuss FLASH website optimization techniques, so I wrote down these experiences! I also hope that everyone can have more exchanges about FLASH website optimization!
This article is original from the official website of Shanghai Bamboo Expo ( http://www.bamboowexpo.org ). You can search for keywords on the case website, which are not listed here. If you reprint this article, please indicate the source and respect the fruits of personal labor!
Editor-in-Chief: Yang Yang’s lush personal space