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In 2012, a new blog, a new chapter, it took me a few days to convert from Zbog to WordPress. After all, I am not very proficient in PHP, database and other technologies. Fortunately, with the help of "Gu Ge" and "Du Niang", Basically done. Next, she may face the demotion of Du Niang. Since I wrote an article "SEO is on the road, sailing against the current, retreating if you don't advance, self-reflection" half a year ago, the blog has been in a state of suspension. To this day, the snapshot has been updated, indicating that the external link work was relatively in place. , this is due to operating the blog Sprocket "How the SEO Sprocket is Made", okay, I won't say too much, starting before the Spring Festival, in order to improve the quality, I will try not to write personal life logs in the future on the blog, and also hide it In addition to the previous emotional articles that are not related to SEO, this article mainly wants to share my sixth year in the SEO industry, some past experiences and some opinions on SEO, etc. I hope it will be helpful to SEO friends, and also to Here is a guide for SEO novice friends!
Regarding the development of the SEO industry in the past few years, I have seen a lot, seen a lot, and of course accumulated a lot. Society is society. After all, people want to live a better life. As long as it does not break the law, no matter what they do, It's all for "profit", which is also the essence of society. I never say that I am an SEO expert, because I always remember a friend on SEOWHY who said, "Everyone is self-taught in SEO." I may not accept it at first, but as time goes by, I will find my own shortcomings, and I am not a professional. Born in China, he is not proficient in technology, and studies superficial, non-underlying technologies, etc. Even my own past experiences are not worth mentioning in front of people with "real materials". I have followed Xiao Ou before, and I admire him very much. At least he knows what he is doing. How can he write something if he doesn't know it? For the Internet, for SEO and Internet marketing and other extended industries, we need more people like him. It is helping to standardize the industry and promote the industry to develop in a healthy direction, although the power of a small number of people is limited. As for some "brick-and-mortar" entrepreneurs who continue to pollute this industry for their own interests, ask yourself, while making a lot of money, should you give back to the industry? Should you pay more? Of course, this is not what I am saying in one article. The "conscience" that can be awakened. Okay, I have said too much to avoid making the article too long and tiring. Let me summarize some personal experiences below.
1. SEO mentality is the most important
For novice friends, you see many articles on the Internet every day. Is this the sentence that everyone repeats the most? The most important thing in SEO is mentality. I was just like you at the time. I couldn't get up the rankings, search engine fine-tuning, algorithm changes, etc. Fluctuations in keyword rankings can make people nervous, causing them to post everywhere, "What's wrong with my website?" "Why has my ranking dropped?" Please don't be impatient and recall any special operations you have done before, such as adjusting the website structure. , a large increase in external links, hacked horses, server and other problems; if not, please wait a moment, you will find that the website will be restored to its original state in a few days or in the next update period!
2. Basic technologies need to be mastered
Too many SEO friends who have come from SEO Express or some training institutions, what you have learned is to use ZBLOG or DEDECMS to quickly build a website, change templates, modify titles, and create external links. You can’t even read HTML code, but you don’t know what to do when you see online tutorials. Know what <h1> is. When a website is hacked and punished, check the source code and see that it is hacked. It doesn’t know you, and you don’t know it either. As a friend like this, you are the same as me. We are all newbies. Come here, why not take some time to calm down and learn something? Instead of spending the whole day in the forum, chatting about a lot of things?
3. Analyze calmly and find out the key to the problem
With a good mentality, you need to learn to analyze, whether it is the website keyword competition ranking, or after the website is punished, you need to analyze calmly. When competing, look at why your competitors are in the front? Which SEO parameters do I fail to meet, or cannot surpass? When you include domain name age, website loading speed, website structure, title, description, keyword distribution, density, and internal links , external links, etc. are already ahead of your peers, what reason does the search engine have for not letting you be in front? After the penalty, since you have been punished, you must find out the problem and make adjustments in time. What is the reason? Website adjustment? Hanging horses? External links? Or is it actually Baidu's own adjustment? If it is not our own problem, the best solution is to "pay attention in time and wait."
4. Practical operation is far better than anything else
Needless to say, we all know this. Regardless of the actual research and development and production of any equipment or equipment, or SEO keyword ranking, without experimental operations, how can we get true knowledge? There may be some armchair experts who are magical all day long, but that’s not the case. After all, it won't last long, there will always be times of embarrassment. As long as you do it yourself, no matter whether it is successful or not, it is your valuable experience! For novice friends, how to operate SEO and get started quickly, I will write another article to share some of my experience in training novices.
5. SEO is not a panacea
I have also shared an article on my blog before, which was reprinted by an SEO friend. It is quite well written. If you are interested, you can read "Please note that SEO is not a panacea". In the beginner stage, we will be challenged by various Such advertising slogans, instigated by the seductive slogans of training institutions, think that SEO is nothing and you can do anything if you learn SEO? In fact, this is not the case. As you grow up, you will find that whether it is SEO or search marketing, it is all about the Internet. It is a kind of marketing, and there are many online marketing, such as precision, SNS, video, alliance, including current Weibo and so on. In many cases, different types of websites do not have to be obsessed with SEO, because what you want is results, orders, conversions, and profits! The simplest examples are short-term projects such as "moon cakes", "glutinous rice balls", and "hairy crabs". Use other Are promotion methods, such as Baidu bidding and hardboard advertising, faster and more effective?
6. The SEO industry will not fade away
As mentioned above, SEO is not a panacea, but it does not mean that the SEO industry will fade away as time goes by. We know that if there is demand, there will be benefits, and if there are benefits, a sub-industry will naturally be derived. From a large perspective, , Foreign SEO is an industry that has been developed for many years. Although it is currently relatively chaotic in China, the industry will continue to develop due to the national conditions of foreigners who have been learning from foreigners; it is just that as the industry gradually becomes more regular and transparent, practitioners will be restricted in more places. Just a few. From a small perspective, Baidu has been more open to SEO in the past two years than it was a few years ago, because it knows that the SEO industry will not be eliminated and cannot be suppressed, so it can only choose to be tolerant and show its generosity.
Original blog address: http://www.xiaoyitao.com/seonews/299.html
Editor in charge: Yang Yang author’s personal space