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Hello everyone, I'm Xiao Mo (Mo Ruo). I wrote two articles earlier, "Mo Ruo talks about the SEO road for beginners: bottleneck limit" and "Mo Ruo: How to make your website top three on Baidu homepage in two months" , thank you all friends for your support. What I want to discuss today is what kind of work should be done at the beginning for novices who are new to online promotion?
Maybe for a newbie, when he first starts to promote a website online, he has no idea where to start. I was like that before. So, now I will talk about what I personally need to do for newbies who are new to online promotion. This is purely a personal point of view and may not be very comprehensive. I welcome the guidance of experts!
1. Analyze the website’s own problems
Nowadays, there are countless websites in all walks of life, so when we get a website and start promoting it, we must first analyze the basic situation of the website, including the degree of competition, who the competitors are, and the strength of the competitors.
Whether the title and description of the website are in place, whether the pictures have Alt tags, whether the keyword density is sufficient, whether the layout of the website meets the user experience, etc., we need to check these one by one. In addition, snapshots and collections of the website need to be checked and recorded every day.
2. Website content update
After the website has been internally optimized, the next step is the work of the online promotion editor, adding content to the website. Maybe you have also heard the saying "content is king, external links are king". Adding content to the website is an important point that we cannot ignore. The content of the website is not something we can copy and paste casually, anyone can do this kind of work. The content we want to do is our own articles, which are original and not pseudo-original. Only original content will be included by search engines faster. Only by keeping the content updated can we ensure that the website is included and the snapshots are kept updated. In addition, when adding content to the website, don’t forget to include anchor text, so as to better optimize the internal links of the website.
3. Ensure the fixed number of external links increases every day
External links directly affect the weight of the website. A high weight of the website means it is more authoritative relative to search engines. It’s still the same sentence, “Content is king, external links are king.” Now there are many ways to send external links, but we must grasp it well. It’s not that the more external links the better. When we send out external links, we must grasp "timing and quantitative" high-quality external links.
Okay, this is the end of my article. You are welcome to give Xiaomo some guidance. QQ: 813793127
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