Whether you are self-study SEO or have participated in systematic training, you should know the role of external links. Maybe your friends, your teachers, your classmates, or your boss tell you that when sending external links, you must send out high-quality external links. Only with more high-quality external links can the ranking be improved faster and the ranking can be stabilized. What I want to say here is that external links not only require quality, but also quantity. You may be constantly publishing external links and taking every opportunity to add external links to your website, but the effect is not very good. Here I will tell you how to publish external links in a reasonable way.
You need a certain amount of high-quality external links.
I don’t deny that high-quality external links bring more benefits than low-quality external links, but how can high-quality external links be so easy to get? So don’t pursue too many high-quality external links, just dozens That's it. The fastest way to find high-quality external links is to exchange links with similar websites. We know that most of the weight of a website is concentrated on the homepage. If you can exchange friendly links with websites with high weight, it will be a very high-quality external link. You can exchange it with your friends, or you can search for it on online friendship link exchange platforms, QQ groups, and other places.
You need to add a lot of anchor text links.
Anchor text links are hyperlinks with your keywords. You may create a large number of blogs according to the task process assigned by your boss or teacher, and publish articles on the blog every day to increase external links. You may also post relevant posts in major forums, and include links to the website in the posts or forum signatures. . I don't deny the wisdom of your boss or your teacher, but there are better and easier ways. What I prefer is to ask the artist to make the website more beautiful and grand, and then find those websites with full site links to exchange friendly links, even if its weight is lower than my website. The advantage of this is that as long as his website is updated, my website will continue to get external links. Isn’t it easier? Of course, forums, blogs or other methods are also effective, but the effect will gradually become less effective. .
You also need the domain name to display the link.
Domain name display link is a term I coined, which means that your domain name appears directly and this domain name is linked to your website, for example: http://8kuo.com . There is no anchor text, but there is a link. Although when you use anchor text, it may have a great effect on your specific keyword rankings, but if this domain name displays relatively few links, search engines may know that you are deliberately making links, although it may not necessarily lower the ranking. Right, but the impact is definitely there.
This is like a person named Rao Jinping, who does SEO. If everyone hears others talking about Rao Jinping and says "SEO master Rao Jinping", it may be able to scare people at first, but later it will be too much. , people will wonder, is this Rao Jinping's friend causing trouble? Or is he paying for his own publicity? If someone says "SEO master Rao Jinping" and someone calls him by his name, it will be more natural.
The best way to increase domain name display links is to leave links in Baidu Knows, Baidu Experience, Sosoouwen, various encyclopedias, etc. Not only because these places have high weight, but also because the information in these places is easily reprinted in large quantities. Brings more domain name display links and unlinked text to point to as described below.
One of the most easily overlooked is text pointing without links.
You may never have thought to deliberately do this: publish your domain name to forums, blogs, etc. without a link, because it has no link to it. But it plays a very important role in improving the overall weight of the website. It's like you are chatting with your friend, and he says he knows an SEO person named Rao Jinping, but when you ask your friend for Rao Jinping's personal website, QQ, E-mail, etc., none of them exist, but this is very important to Rao Jinping. It is still beneficial to say that when more and more of your friends talk about Rao Jinping in front of you, you will be deeply impressed. When you want to get to know him, you will ask your friends and search on Baidu. Wait, contact him through various means.
There are many ways to add this type of text pointing. In addition to the previously mentioned methods such as Baidu Zhizhi and Encyclopedia, you can also contribute to the website and leave the source. You can also use forum signatures, blogs, etc., or even Baidu Library, Library websites such as Docin.com.
All that has been said above is actually an operational issue. In fact, the most important point of external links is not included in it. The most important thing of external links is stability. Only long-term and stable links can improve your weight and ranking, otherwise it will only have the opposite effect. Publish dozens of various external links every day and exchange some long-term stable friendly links with good quality. The weight and ranking of the website will definitely increase rapidly, mainly due to your execution ability. Finally, I wish you all that your website will get better and better, and that you will make more money.
This article is original from Rao Jinping’s SEO blog. The original address is http://8kuo.com/article_177/ . Please indicate the original address when reprinting.
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