Hello everyone, my name is Muzi Chengzhou. I have written five articles for you before. In the fifth article "Quickly Improve Website SEO Health Five: Website External Link Platform Health", you may find it strange why when talking about external links, I only talk about the platform. One point, it seems that there is still something unfinished. It is indeed the case. When chatting with me, many friends said that this article is very powerful, but it is not exhaustive. This is indeed the case, because my original intention is to focus on external links. Speaking separately, the platform is the absolute factor for us to ensure the health and high quality of external links. This requires continuous discovery and accumulation. However, the publishing skills and strategies of external links are within our control. As long as we master them, we can use them anytime and anywhere. . Today Muzi Chengzhou is going to talk to you about the healthy external link publishing of website SEO.
In fact, the first point of external link publishing is to choose a high-quality platform. I introduced this to you in a previous article. It is very detailed. You can go and take a look. This is the basic point we need to know. I won’t introduce it to you anymore. In addition, we need to make it clear that the external links of the website will not be included once they are published. The inclusion does not necessarily benefit our website. Therefore, we must pay attention to the skills when publishing external links and avoid some external links that may cause spam. Links, find some external links that can increase the weight, then the weight of our website will inevitably be improved step by step, and the SEO health of the website will also be effectively guaranteed.
1. Anchor text links are the key, but plain text also needs to be strong!
Generally speaking, we divide the external links of the website into three types: anchor text links, clickable plain text links, and non-clickable plain text links. Due to the emergence of some reprint plug-ins, we often see some very short links on some websites. links, these links are gradually defined as external links, and can be counted as half of external links. Among these three and a half external links, anchor links are the focus of our construction, so we must pay attention to the exchange of friendly links, the construction of portal blogs, the release of soft articles, and the construction of forum anchor text links, etc. You must pay attention to the exchange of friendly links. Don't just look at PR and BR, but also look at the inclusion ratio, ranking, snapshot update level, and also pay attention to the export links of the website, the server and many other factors. When building a portal blog, it is best to choose some blogs that can be quickly included by Yahoo. Peninsula CICC and Xun are the three blogs you can choose. Sina, etc. are also good choices. It usually costs money to post an anchor text link in a soft article. Here you need to calculate your own costs. If you feel that spending money can make you earn back quickly, then it is worth spending the money, and the weight of the soft article anchor link is Very high. It is very basic to leave anchor text links in forums. The important thing is that we should pay attention to exploring some high-weight forums and raise some accounts, so that we can proceed step by step and optimize step by step.
Anchor text links are very important. Many times, the factor that affects rankings is these anchor text links. This is why so many websites are selling links and so many people are willing to buy them. But we must know that sometimes optimization is not just about anchors. Text links can be done. Now search engines can determine keywords for a link based on the evaluation of the text around the link. If we can, we can make as many plain text links as possible and write our keywords around them. The weights of clickable links and non-clickable links are actually about the same, but because clickable links can directly bring us traffic, when there is traffic, the evaluation of this link will increase, so the weight of clickable links will increase. Naturally it improved. As for the current jump links on Weibo, they are actually quite powerful in guiding traffic. It stands to reason that such links will also have a certain weight.
2. Planning should be done when publishing external links. Disruption is the lowest mode!
Maybe you don’t think that a good plan can help us do anything, but what I can tell you is that a good external link publishing plan may help you save three times the time. Of course, this is based on my own incomplete statistics. In the past, I didn’t pay much attention to the planning of the external link release plan. When I got up every day, I would turn on the computer and start working, write soft articles, go to forums here and there to post some external links, and reply to some. However, I found that it was very messy and I was busy every day. , but I felt that I hadn’t accomplished much. Later, I met Brother Deng Kanhao, who helped me a lot. He introduced me to his working methods. What he did every day was to visit 200 blogs and reply to 100 forums, and he also had to go to Some other large portal websites read some new things, and during this period there was very little contact with others. This touched me a lot. I spent at least 2 hours on QQ every day, and it interrupted my work every time. This environment completely interrupted my work, so I also decided to do something for myself. A good plan, for example, for my Smell the Rose blog, I stipulate that I should visit 20 blogs every day, post 10 posts on the forum, and reply 20 times. In this way, it only takes one hour a day to complete my blog. Moreover, planned work allows me to perform better, and my ranking has also improved to a certain extent. You must give yourself a plan. Although the plan cannot keep up with changes, the plan can help you measure your daily work. I am a person who does not like to mess up. In fact, messing up is the lowest SEO mode. If you are still fighting If you are busy fighting every day but don't know what you are busy with, then you are in danger. You must find a way to change this state of your life.
This is time planning. In fact, platform planning is also very important. I introduced you to the choice of platform earlier. In fact, we cannot be blind at this time. For example, we cannot send too many links when starting a new website. This is very dangerous. It is easy to over-optimize. We need to proceed step by step, so the platform selection must start from less to more. In addition, for the overall planning of the website's external links, after we have gained a certain amount of experience, we need to make a plan for the optimization process of the entire website, including how many external links to release every day and how long it takes to be on the homepage. This is where we calculate costs and The most important planning of time, haha, of course, by this point you will be an SEO master.
Okay, that’s all I have to say about the healthy publishing of external links on the website. There may be some places that are not very good. I hope you can help me correct them. Friends who want to communicate with me can add my QQ: 843745641
This article was published by Mu Zi Chengzhou, editor of Shanghai Website Construction Coordinating Network ( http://www.580plan.com ). You are welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
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