SEO technology is now one of the main tools for Internet promotion and marketing. Compared with SEM, SEO technology is more common, practical and easier to master. How to properly use SEO technology to target your target user market so that the company's keywords (main keywords and long-tail keywords) can obtain good rankings in major search engines is one of the channels for the success of a company or project. .
In this article, we briefly introduce the SEO techniques and strategies used by Price Comparison Network, hoping that peers can discuss them together.
In the SEO world, "content is king and external links are king." This statement is an enduring one and has become one of the most common perceptions in the industry. From a certain perspective, "content is king" not only means that the included content is timely and original, but more importantly, it means that "this content has the value of being shared and disseminated." In the history of the development of search engines, we can see that search engines increasingly like and give high weight to valuable original content that is easy to share and spread. This is also the reason why Google and Baidu sharing were born, and the ranking of some internal page articles is higher than that of the website. Articles being widely disseminated means high quality and high credibility, which also means that you should be at the top of the rankings of major search engines. This is something we should pay special attention to when using SEO technology to operate the website.
1. High quality: For most webmasters, especially those of e-commerce websites, a headache is how to create high-quality content. Take Price Comparison Network as an example. Currently, there are more than 5.7 million product data in their database, and there are as many as 5.7 million corresponding pages. How to make these pages have the so-called "high quality" and avoid "high duplication"? This is a problem that everyone needs to consider and use SEO technology to solve.
Our solution is to differentiate the product display pages for products of the same type but different brands. On the premise of not affecting the user experience, add a brand introduction or make it textually different from other similar products. The introduction content can be taken from Baidu Encyclopedia, the official website or other evaluation websites, and then the copy can be modified according to your own requirements. In addition, adding functions such as comments and editorial comments can also improve the credibility and originality of the product page. Never copy mechanically and fake originality. This kind of SEO technology is no longer suitable for the current development trend of search engines.
(ii) Update frequency: The update frequency of the website is a particularly important step in SEO technology. We analyze this problem in two aspects: (1), when the feasibility and originality of the website content are high, the ranking depends on the frequency of website updates; (2), publishing one more web page content or An article means that you have more opportunities to enter keyword rankings or long-tail keyword rankings. These two SEO techniques are easy to understand: the former means that you have a lot of thoughts to express, and people who are better at expressing can be more understood and trusted by search engines; the latter means improving the long tail of the website.
This statement is easy to verify. Let’s still use the price comparison website as an example: on the official blog, because the entire team was busy developing new features some time ago, they neglected to update the blog. When I discovered this problem, there was no ranking for the keyword. But since they updated their blog every day last week, Baidu has fallen in love with them. Many long-tail keywords that they did not deliberately do have better rankings and traffic. This does not mean that their articles are particularly well written, but the frequency of their updates gives search engines a sense that this is a place where someone is regularly taking care of it and where original content appears.
(iii) Let potential users and search engines know about you: They have written many articles and kept updating them frequently, but they still do not have good rankings, or the search engines still refuse to include them. What is the reason? In fact, it is very simple: now it has This is no longer an era where the smell of wine is not afraid of the depth of the alley. In today's era of Internet information explosion, millions and millions of contents are produced every day. Search engines are not omnipotent. Without a "road sign" to guide it, how can it know the content you publish? This leads to another SEO technical point: external links.
According to Wu Wei’s “four words” concept in the SEO world, when discussing how to make a piece of content rank better, Wu Wei pointed out the need to use anchor text links to tell potential users and search engines what your content is about. , and then let potential users and search engines find the content you publish through the link address. This article is contributed by Taobao Women's Clothing www.taobaonvzhuang6.com . Please indicate the reprint, thank you all!
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