We always talk about optimization, which is all about text. In addition to adding an alt to the image, isn't there anything that can be optimized for the image? I am fortunate to work on an industry website. Through statistics, we found that the source of Baidu image traffic is also a point that cannot be underestimated. Personally, I will summarize how the pictures can be optimized.
1. Or alt description
Meaning: alt is used to describe pictures on the web page. The prompt displayed when the cursor is on the picture is implemented using this tag. Function: From the perspective of SEO and user experience, ALT-replacement attributes are necessary. Their importance mainly includes: The relevance of web page content is the prerequisite for keyword optimization. Search engines believe that the pictures on the web page should be related to the theme of the web page. Conversely, when search engines want to determine the keywords of a web page, the ALT-alternative attribute of the image is a trusted reference point. So, don't forget to alt-substitute attributes in the image. This is the explanation of alt in Baidu Encyclopedia, which shows the importance of adding alt. But adding alt description text is also very skillful. For example, our picture is an example of a ball valve in the valve product. This example can represent an electric ball valve or a pneumatic ball valve. Then we don’t just give alt="ball valve", we can give alt="ball valve, electric ball valve, pneumatic ball valve" like this. This principle is the same as on-page optimization. Add two more keywords to increase the density of this core keyword. This is the best explanation of this picture. Greatly enhances the probability of being found when searching for pictures. Therefore, when you use site group software or skycc combination marketing software for online promotion, if the content has pictures, be sure to check the option to add a title to the picture as its alt.
2. Don’t process pictures
What is image processing? Many people like to put a watermark on the product images here. Personally, I think this is completely unnecessary. Because your content can be easily copied and reposted by others, not to mention that others can’t find pictures similar to yours? Another reason is that many people who make products similar to ours may not necessarily have pictures, they need Find pictures from the Internet, but they don't need to have watermarks. At this time, if ours does not have a watermark, he may use our picture. Of course, this is a bit conniving at piracy of pictures. But we have to understand that having such pictures can not only bring traffic, but also allow peers to see us. Maybe the next time this peer has an order, but he himself is short of supply, he will come to us to ask for supply. , this is the potential value brought by this traffic. Of course, this statement is very far-fetched. But if 100 or even 1,000 such traffic comes to our site and is saved as a picture, will there be an invisible improvement in our brand?
3. High-quality light pictures are required
What does high quality mean? It means that our picture looks very clear and correct. For example, the picture is clearly a butterfly valve, but your product description says it is a ball valve, which is inappropriate. What is a light image? It means that the image is relatively small and easy to load on the Internet, so that customers browsing our site, peers who need this image, and spiders crawling this image can quickly obtain it.
4. Text around the picture
This surrounding does not refer to the text surrounding the image, but the overall text of the page content. For example, if the alt of the picture is a ball valve, and the content of our page has been introducing optimization technology, then it is obvious that this picture is wrong or suspected of cheating. This is where alt should play a certain role in responding to the content of the page, that is, the correlation between alt and text.
5. Pictures should be localized
What is localization? For example, which folder on the server is our page file placed in? Our pictures must also be in a folder corresponding to that site. And do not block this picture folder in robots.txt, instead use the absolute path of the network to place the picture. Of course, if your site is large enough, you can also use subdomain names or absolute paths to other domain names to place images. However, when the spider is indexing, it needs to go to another site folder or even another server. This is not very friendly to optimization.
Okay, the above 5 points are where I personally think the image can still be optimized. Of course, this optimization includes both physical processing optimization and search engine optimization. In short, pictures are also a source of traffic. We should not underestimate pictures that cannot convey meaning. The source of the article is the official website of Mofsj Family http://www.mofsj.com/. Please keep the copyright link for reprinting. Maybe your next article needs someone else to leave the copyright!
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