Nowadays, many people in SEO still use the dangerous behavior of mass sending external links. They don’t know that the era of Baidu mass sending external links has long passed. Now the proportion of external links in Baidu assessment websites is gradually declining. Many websites There will always be confusion. Working hard every day to send out external links can not help the website. The proportion of external links has dropped. We can no longer blindly do those mechanical external links. These will help our website. It's very small. We need to pursue high-weight external links to further enhance the weight of our website. Here are some things to note when building high-weight external links. ​
1. How to create friendly links​
1. Idea problem: Many webmasters will report that it is difficult to change links to a website, especially a new website. That is because your idea is wrong. If we want to take advantage or use other people’s old websites to drive our new website, It must be very difficult to exchange links, so it is not called a friendly link. If we abandon this idea, we will succeed. There is a saying in the Tao Te Ching: It is not selfless to achieve selfishness. This is the truth. . ​
2. Good at discovering potential stocks in friendly links​
<1>Don’t make friendly links with a lot of websites in Internet companies, because they not only focus on content just for ranking, but may also use black hat methods. ​
<2> Looking for websites with innovative content. We must be good at discovering innovative websites, which are the potential stocks of the website. Such websites will have broad development prospects. Innovative content can attract more customer groups. If the website If the content is too repetitive with the content on the Internet, it is still not recommended to make friendly links. ​
<3> The number of friendly links should not exceed 35. Many of us webmasters should not keep changing the friendly links just because they are good. We must know that the more friendly links, the greater the risk, because there are votes for friendly links. If the friendly links are If the site in the link is K-rated or has its authority demoted, your own website will also be affected. ​
<4>We can look for friendly links in our friendly link website. ​
<5> When making friendly links, we need to analyze his Baidu inclusion and Google inclusion. The two inclusion volumes must be equal. Baidu snapshots must be within 5-7 days. If we look at a new site, 1-2 Months, but his related domains have reached tens of thousands. They were basically sent in bulk, so don’t change them. ​
3. Restricted areas for friendly links​
Generally speaking, we should not change sites that contain illegal content. These sites may be gone forever. We also try not to change traffic sites such as picture and novel sites, because they rely on traffic to survive. Once they cannot maintain their status, Traffic and their website will disappear, which will have a huge impact on us. ​
2. Operation of one-way link​
1. We all use resource sites to exchange friend links to make one-way links to our main site. When exchanging, we should not look for websites that are too relevant and have poor content quality. If the correlation is too high, the risk will be great. We are all in the same industry, so if there is a problem with one site, search engines will think that our resource site is cheating, and the impact on the main site will be considerable. ​
2. When making cross-links, we try not to form a network structure. For example, the main site is A, B and C are resource sites, B and C both point to A, and B and C are linked at the same time. This is very dangerous. Problems with one site will also affect other sites. Our resource site can provide a homepage link to the main site but do not provide a full site link. ​ ​
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