The development of industry websites from multi-category portals to the segmentation of only one product illustrates that the current development trend of the Internet requires websites to conduct more specific analysis of one industry and one product in order to obtain higher search rankings and customer return visits. As for the largest group in the country, farmers' understanding of new technologies and new knowledge is gradually changing. According to statistics, Chinese farmer Internet users are the fastest growing group.
From the summary of years of experience in the fields to today's cross-regional information exchange, agricultural production technology in the north and south regions has also been well integrated. The development of the Internet has also changed farmers' traditional concepts, allowing them to learn about domestic crops without leaving home. Market sales, analysis of planting area, understanding of planting and breeding technology, agricultural websites have also developed rapidly in recent years, and the main profit models of agricultural websites are nothing more than three, PPC, advertising investment, product promotion and sales, and for us small webmasters There are no products, and the website is not big enough to attract advertising. The only way to make money is through PPC advertising. Why does the agricultural website have high PPC clicks? I have summarized the following points.
1. The group positioning for which the website is oriented;
The groups targeted by agricultural websites are mainly farmers in the 1970s and 1980s or people working in agriculture-related undertakings. This group is very purposeful and only wants to find the information they need. As long as the relevant information attracts attention, they will generally click on it. This group is not a clickbait group. The more direct the content of the website is, the better. For example, search methods such as: grape planting technology and where to buy grape seedlings are more consistent. As some SEO websites say, using "top ten popular" and "a few" A title like "Point Analysis" is unnecessary.
2. The content of the website attracts clicks;
General agriculture-related search keywords are mainly based on price, technology, buying and selling, and sales. Because these words directly affect the harvest of the year and are the most wanted to understand, general agricultural websites must set up these major sections. The website positions the market price of the product, planting or breeding technology, market sales, regional sales, etc. Inserting PPC ads in these sections will generate more clicks, and the matching of the content will also be higher, not to mention the conversion rate. And it’s a metaphor.
3. The click price of agricultural PPC has increased in recent years;
Compared with the previous analysis by heroes, the prices of medical, financial, and insurance words are relatively high, but they are also relatively competitive. For some novices, it is difficult to allocate website traffic to their own websites in such industries. There are not many left, let alone PPC clicks. However, the competitiveness of different agricultural website industries is small, and the click price is also increasing year by year. It can also be considered in the long term to accumulate profits for the later period.
The above points analyze the key points of PPC advertising revenue for agricultural websites. In fact, making money online is very simple. It is just an idea, and hands-on operation is the last word. This article was originally published by China Grapes Sales Network http://www.grapesales.com/ . Please retain the source for reprinting.
Editor-in-Chief: Yangyang Author Vineyard Guy’s Personal Space