"If you are confident about your product, do Baidu bidding promotion!" Robin Li positions his Baidu bidding product this way. Indeed, Baidu bidding advertising can achieve results in the short term. Compared with SEO optimization, Baidu bidding can completely eliminate the use of search. Engine optimization can lead to ranking first on Baidu's homepage. Of course, due to the number of bidding opponents, if a keyword is bid by several companies at the same time, the one with the highest bid will be ranked first. Baidu bidding is a company's confidence in its own products. However, when doing bidding advertising, don't ignore an important issue. "The product is too popular, causing the website to be paralyzed, thus losing a large number of effective orders!"
You may say that since you can afford bidding ads, you will definitely buy a good space at a high price. In fact, this is not the case. I have clicked on many websites promoted on Baidu, and half of the ten opened slowly, so I just closed the web page and directly opened it. give up. And no one can guarantee that their website will not be "paralyzed"
Let’s take another example. It is difficult to buy train tickets online. On the eve of the Spring Festival when tickets are hard to find, the only website designated to buy train tickets online has been paralyzed. Moreover, due to lack of space on the website, the number of visits suddenly increased. , Page paralysis has occurred many times abroad. Therefore, as a grassroots webmaster, although he does not know how his website will develop in the future, it is very necessary to choose a stable space.
For a webmaster, what is the purpose of building a website? Why do users visit the site? Or do you care about the ranking or weight? Which one is more important? But no matter how stable the space is, it is the most important thing that the webmaster cares about. item. If website operation is a sophisticated electronic instrument, then whether the space is stable or not depends on whether the instrument is accurate and operates well. For a successful site, only the stability of the space is the foundation of everything.
Stable space plays a fundamental role in improving user stickiness.
If the space of a website is always "disconnected", it's like the drama we should have finished watching in one go is suddenly interrupted due to power outage or stage problems. No user will like that feeling. Users like websites that are stable and have fast login speed. In today's fast-paced social environment, it is unwise to rely on a website that takes a lot of time and may not be able to be opened stably.
If a website space is unstable, it is almost impossible for users to return for a second visit. At this time, it does not mean that the quality of the website is not good enough, or that all the content on the website is not suitable for users, it is just that it is "too much of a waste of time." If you want users to like and stick to your website, you must first ensure the stability of the space. In fact, if you think about it, this is inevitable: because in the process of users searching the Internet, you are not the only one who provides information, and if you want to stand out among the same content, you have to rely on being faster than others - for website operations, This kind of speed relies on the stability and speed of space to work hard.
A stable space plays a necessary role in improving user trust.
For example, for Taobao website, the most important and critical first step is how to make users trust you. This is actually the same as our requirements for stores in the real service industry. We cannot expect an investment and financial management department that does not know what time it opens every day and does not open its doors at all several days a week to be responsible for our money. In other words, if I am willing to spend money with you, you must make me feel safe. What kind of security? It's definitely not the kind where you have to refresh every time to log in, or even can't open the site at all. To make users rely on it, they must feel that this is a responsible, stable and efficient website, so stable space services have become indispensable. It can even be said that a fast and stable network is the most attractive. Only then can users feel at ease and be happy to entrust their intentions to us.
Webmaster friends may wish to put themselves in someone else's shoes, think of themselves as users, and consider issues from the user's perspective. From the moment you select this website from the search and click to enter, the journey of experiencing a website begins. There is no long wait when entering, it is easy to find, and the content is reasonable, so users will be satisfied. Just imagine how many seconds will it take for you to wait for a web page to open before you give up? The answer is generally not more than 10 seconds. Because the connection and login have become the cat in Schrödinger's box, how can we get a good experience? What's more, if we care about inclusion and ranking, it is even more important for the network to recognize our website. Unstable spaces often Being mistakenly thought that it does not exist is really not worth the gain. We will need to perform SEO optimization on our website later, but if it is a website with long-term space instability, it has become a fact of putting the cart before the horse. So, please confirm whether your space can be truly stable! Tmall: http://www.loj.cn/ first release A5, please keep the author link when reprinting!
(Editor: Yang Yang) Personal space of the author Hu Xiaoke