Essay: Under the same network, every SEOer has a different work life; in different cities, every SEOer has the same goal. In this materialistic "desert", every SEOer is just a grain of sand. We are very small, but we are not willing to be buried. We have people we love and people who love us. Every SEOer shoulders his own responsibilities and strives in every city.
Life is like a chess game, and SEOers are like pawns. Facing an unknown future, how can we SEOERS take every step well?
1. The pawn who has not crossed the river
Work hard to cross the river and break through the bottleneck! Without crossing the river, pawns can only move forward. Generally, they are characterized by new SEOs who enter the workplace. They only know a few superficial things about SEO and lack practical experience. They are not familiar with keyword rankings and website page inclusion. It is about worrying about gains and losses. In this kind of situation, you need to settle down, systematically learn SEO knowledge, gradually mature through practical SEO work, and then spread to SEM, and upgrade from search engine optimization to search engine marketing, focusing on the word "marketing" , Only in this way can you work hard to break through the river boundary.
Reminder: SEO theory is the basis for practical operation. Since the SEO industry is relatively low-entry industry, it is not difficult to get started. New SEO friends should not ignore the theoretical knowledge of SEO. If you only know the SEO work but don’t know why, , mechanically applying the framework of predecessors, then there will be no new world of its own, and it will be eliminated quickly.
2. The pawn crossing the river
A mature SEOer is like a pawn crossing a river. In terms of skills, he has fully mastered the knowledge of online marketing, is familiar with the entire execution process of online marketing, has certain team management capabilities, and is good at creating benefits for the company through integrated online marketing. The focus is on On "Conversion Rate".
The pawns crossing the river can control their own destiny to a large extent.
1. Workplace management
Seoer's career path is actually a good choice. Choose a strong company, settle down, and work hard to become the leader of the online marketing team. This way you can also get a high salary and good benefits.
This requires strengthening personal leadership, communication and management skills. A good online marketing team leader acts as a "leader" + "mentor". He must not only set a good direction and lead the team to complete the company's online marketing tasks, but also Team members must also be trained regularly to improve their abilities. In one sentence: leadership is the ability to gain followers.
2. Entrepreneur
Pawns cross the river, aiming to be handsome! Many SEOers have chosen the path of entrepreneurship. Of course, a large proportion of them have failed. However, regardless of success or failure, these SEOers who dare to start a business should be worthy of everyone's respect. Shitou once said Starting a business after the initial stage is like walking down a new road at night, you can only walk along the way; for those who have started a business before, starting a business again is like walking down an old road at night. For those who are determined, things will eventually come true. So what are the conditions for the pawn crossing the river to be handsome?
a. Feasibility plan
There is no retreat for pawns who cross the river. They need to do a good job in market analysis, investment scale and risk analysis, positioning products, formulating specific plans for market operations, etc. I have experienced two years of team entrepreneurship experience, and in August 2010 Hubei Xiangwang Technology Co., Ltd. was established in May under the leadership of our boss. In half a year, the company has grown to about 15 people. At that time, the company mainly provided enterprise information services and the operation of local talent networks to gain a foothold in the local area. The business included website construction. , Internet promotion, 400 calls, bulk SMS, talent network membership services, etc. Before establishing the company, I conducted an analysis and investigation of the local Internet company market to understand the situation of competitors, and summarized the advantages of my own team. In addition, in addition to the previous experience in I have mastered the core network channel resources and customer resources, and the company is operating well so far. (Although I have left the company due to personal reasons, I am still paying attention to the company's growth and development silently. Come on, Brother Chen!)
b. Good entrepreneurial team
The power of pawns crossing the river is infinite, so it is necessary to choose good entrepreneurial partners. It is best to choose people who understand and complement each other to start a business together. Of course, the characters must also be good, and the division of interests must be reasonable. According to data, , less than 5% of China's startup companies can survive within three years, mainly because of internal strife over interests. Fortresses are often breached from within. As an entrepreneurial SEOer, you must control the probability of internal disasters. On the smallest scale and in the cradle, a like-minded team is the core competitiveness of a startup company.
Summary: Any step of SEOer is "learning + imitation + innovation". I hope that all SEOers will win every step on the chessboard of life. Why are you fighting? What is the meaning of your life? Come on, Ma Shuan! Everyone Come on! 2012 is not the end, mediocrity is!! (Mashuan Internet Marketing Blog: www.mashuan.com )
Editor in charge: momo Author Ma Shuan’s personal space