A few days ago, I was lucky enough to participate in the 11th issue of Sutu Online Salon on YY: Wang Tong and Fuwei gathered together for the first time to talk about SEO. I just saw that some webmasters or SEO practitioners had written their thoughts after listening to it. This time, Wang Tong and Fu Wei, two relatively authoritative experts in the SEO industry, analyzed the current situation of the SEO industry. They are not optimistic. Maybe I am more pessimistic. The topic of discussion in this issue is SEO that does not do evil. What is SEO that does not do evil? It means using regular operating methods to do SEO, that is, white hat SEO. The current situation is that black hat SEO is rampant, and it is becoming more and more difficult to do white hat SEO. Search engines will always have some loopholes, such as the most popular cheating method on the Internet today: using the Baidu ranking clicker to quickly move the website that was originally ranked in the top three pages to the first page. So far, Baidu has not been found to punish these websites, so this trick seems to be somewhat effective. This is a typical black hat SEO.
Why do so many SEO practitioners or companies take the risk and choose black hat SEO?
Black hat SEO is as addictive as drugs. Once you become addicted, it is difficult to "quit". The reason is very simple. You can use cheating methods to quickly add keywords, and then you can ask customers for RMB. With regular SEO operations, you may have to spend several more months on the same keyword. Doing black hat SEO is also much easier than white hat SEO. For example, using bulk sending software to replace manual external links, then sending external links is really "one click". In this way, SEO practitioners or optimization companies can earn more RMB. This is one of the reasons. In addition, the customer's requirements are usually fulfilled in the shortest possible time, and the customer does not understand that. If you answer: This keyword takes three months, or even longer. He will think that you are incompetent and will not want to talk to you. But if you say that you can get on the first page of Baidu in half a month, then the business will be much easier to negotiate. Nowadays, competition in the SEO industry is so fierce that companies without customers can only wait for bankruptcy.
Why should we unite to protect white hat SEO?
Speaking of this, if you think you are a black hat expert, please take a detour. I admit that many black hat experts are indeed technical. However, there are still many white hats who do SEO. Some people say: "It doesn't matter whether he is a black cat or a white hat, as long as he can catch mice, he is a good cat." But this is too unfair to many colleagues who do SEO in a formal way, and search The engine will also crack down on black hat behavior. Have you ever noticed that nowadays SEO professionals are almost getting beaten up by everyone because many customers have been deceived? As the saying goes: "A mouse droppings spoils a pot of soup." If this continues, it will become increasingly difficult to receive orders. When you write this, you may say: "If you can't eat the grapes, the grapes will be sour." I admit that many people will have this complex, but considering the long term, I will not use black hat SEO. In fact, neither do I. To sum up: it is very necessary for us to unite to protect white hat SEO, whether it is for ourselves or for others.
How do we protect white hat SEO?
In the end, it may be a very nonsense question. How to protect it? Not to use black hat on others? This is impossible. Is there a clear boundary between black hat and white hat? In fact, the fundamental reason is that the SEO industry is relatively chaotic and there are no regulations. Take the quotation as an example, the same keyword. If you ask several orders, the price will vary greatly, not only for individual orders. Aren’t many companies doing the same? The power and influence of one person is limited, but if so many people engaged in SEO work together to appeal, it should still have some effect. Today I saw someone on Weibo posting an SEO campaign. This method is very good.
Original article from: http://www.ik14.com Good-looking movie A5 first reprint, keep the link!
(Editor in charge: Chen Long) The author has personal time for watching good movies