Every SEOer or every SEO company will encounter all kinds of customers when negotiating orders (although SEO companies are also in recession at the moment, they can still survive easily relying on their strong personal connections and relationships), especially when customers are negotiating orders. We will encounter various problems during the process. These problems are mainly related to price. As SEOers, we do not have professional order negotiation personnel from SEO companies. There will be many problems in the process of communicating with some customers. Our focus is on according to customers. Industry analysis, plans and quotations are given, but professional business personnel may enter the price negotiation stage just a little while in the conversation.
So how do we personally deal with various customers and price issues when receiving orders? Let’s talk about how to propose optimized cooperation plans for different customers through some of my actual experience in order negotiation.
The first type of customer: only requires keyword ranking quotation
First of all, based on the customer's industry, if the customer belongs to a hugely profitable industry, the quotation can be appropriately increased to leave room for discounts for the customer. Of course, the quotation must be processed well. Based on the keyword index and related searches, the top 20 peers in the same industry must also be analyzed. Competitor data, etc., the quotation issue is still based on your own cost calculation, and you must consider your own working time and ability.
I met such a customer at the beginning of the year. He was in a hugely profitable industry. It is not convenient to disclose the details here. The customer found me through Baidu search for Tianjin SEO and through the contact information of my blog. After talking on the phone, we basically talked about their industry. At this time It is not recommended to just talk about how much money you have, but also give yourself time to analyze the client's industry. After I come back, I will analyze and make statistics on the client's industry. After the preparations are complete, I will take the initiative to contact him and tell him about the difficulties in the industry first. 2. Explain the situation of competitors clearly. At least you have a basic understanding of the keywords of the customer's industry. At this time, the customer's favorable impression of our personal SEOers will increase, because we are indeed helping him analyze and solve problems.
Of course, it is difficult to talk about money. As the saying goes, talking about money hurts feelings, but if we don’t talk about it, we will have nothing to eat. Haha, especially now that there are so many personal friends who are still struggling to do SEO, they also pay attention to methods when talking about money. If If the price cannot be determined immediately over the phone, I suggest you take the initiative to ask to visit the customer. It is best to bring previous contract cases. When you receive orders in the future, try to sign a contract, even a simple agreement is OK, so that the customer will have a reference and In contrast, I was unable to resolve this client after several phone calls. Finally, I brought 2 cases and talked for about 2 hours to resolve the matter, including website modifications and giving them some industry suggestions, including some marketing suggestions. Of course, these are It's free. Only when you have the foundation can you negotiate money. Finally, the contract signed by both parties was successfully brought back. Everyone should use their brains more.
The second type of customers: don’t understand optimization and worry about spending money in vain
Some customers don’t know much about optimization. They are concerned that the website ranking cannot rise, or that it will have no effect on the business, and they are afraid of wasting money. In fact, there are many such customers, and I have met several such customers during the period. Of course, I also failed to negotiate, haha.
This type of customer is a bit troublesome, because there are many companies optimizing websites in Tianjin. First of all, the price will be very low. We do not rule out peers who use other means of optimization. In this case, some customers only value price, so we have to Let’s waste some words. First, let’s talk about the advantage of our high price. For example, our ranking position can be improved to the top 5, depending on our own capabilities. We can also fine-tune and revise the version according to the customer’s website to improve the user experience and increase the conversion rate, so that customers can have More transaction opportunities. Of course, if these customers really don’t listen, then don’t waste time and continue with the work at hand. Maybe the next order will be our customer.
The above contents are the main problems encountered by Youbai Network in negotiating orders with some customers. I hope it can help the majority of SEOers improve the success rate of negotiating orders. If you encounter customers who are more difficult to negotiate with, you can leave messages on my blog to discuss and learn from each other. .
This article is organized and edited by (Ubrseo Network http://www.ubrseo.com ). Please indicate the reprint, thank you.
(Editor in charge: Chen Long) The personal space of the author Youbai Network