SEO optimization has become an indispensable marketing strategy and the lowest-cost and most effective marketing method in today's Internet industry. It can make an industry quickly change the market and quickly increase the number of people paying attention to achieve a goal of increasing more people. One purpose of being able to pay attention to this information. I believe that many SEOers know that SEO optimization covers a very wide range and requires continuous efforts and continuous improvement. Because everyone knows that with each search engine update, the algorithm will change, and those sites that we have successfully optimized may decline in ranking or even disappear after the search engine update. However, what the author shares with you today is some SEO optimization work for a website to develop for a long time and not be afraid of changes in search engine algorithms. I hope it will be helpful to all webmasters.
(1) Correct planning and implementation of the website.
No matter what you do, you need correct planning, and the same goes for your website. Therefore, in the early stage, we need to correctly combine the needs of our own website for planning, so as to lay a good foundation for future website search engine optimization and set reasonable goals for our website. Because only in this way can we better focus on the industry of our website and some related keyword rankings. In order to better analyze it, for example, the popularity of the website brand, as well as some descriptions of related products, categories, and a series of other tasks. In addition, when we design a website, we must make our website as static as possible. Otherwise, it will not be conducive to search engine spider crawling and it will be difficult to obtain a good ranking. We also need to reasonably construct internal links of the website. Pointing density, because these are also very critical to the weight of our website. After all, a website is composed of pages. Of course, we have to mention the website map, which will better allow spiders to crawl our website, grab the latest content, and make it more convenient for users. Therefore, map optimization is also a key part. oh!
(2) Share and publish high-quality articles.
With the continuous improvement of search engine algorithms, everyone can find that spiders are paying more and more attention to original content. Especially after the previous major update, it has become even more difficult to include website pages. Therefore, we want a website to develop in the long term, and high-quality content undoubtedly plays a very important part in the entire strategy of website SEO optimization. In addition, there is a well-formatted and high-quality original content. When the spider crawls, it will be well crawled and quickly fed back to the search engine database, and given a favorable review, so that we can obtain a better article than ordinary articles. Lots of rankings. In addition, we can also use some platforms, such as blogs, Q&A, forums, etc., to publish some content-related articles and point to them, so that spiders can crawl this page many times and bring weight to our page, so the ranking will naturally be higher. Okay, and these promotions can also bring us some traffic, which can be said to be the best of both worlds. From this point, it further illustrates the SEO wisdom of "content is king, external links are emperor".
(3) SEO work requires continuous innovation.
Everyone who makes a website, I believe, wants to get benefits from it just like the author. If you want to get benefits, you must have a ranking website. Only in this way can we have users and it can bring us benefits. And we all know that in today's increasingly competitive Internet platform, the importance of search engines is irreplaceable. It has become a reliance on people to search for things, so SEO optimization work must be done well. . And with the continuous improvement of search engine algorithms, our SEO optimization plans also need to be constantly improved and innovated. Otherwise, while we are maintaining the same SEO optimization work, rival sites have begun to use the latest and most reasonable SEO optimization. plan, it will soon surpass our ranking, which will undoubtedly have a certain impact on our interests. Therefore, it is also important to observe more search engine algorithms and optimization plans of rival sites, so as to better improve our SEO optimization plan. Very important. Therefore, in addition to daily updates, maintenance and optimization, we still need to constantly enrich ourselves. Only in this way can our website develop better and have a broader market and user group.
(4) Regular testing and feedback of website information.
In addition to the basic maintenance and optimization work we have to do every day, we also have to regularly test our site and give a certain score based on our website itself and its overall performance in search engines to see whether it meets We expect the desired effect. If not, how can we better achieve the effect? For example, the author's website www.QQyjx.com pays great attention to this aspect. In addition, the author also attaches great importance to feedback information, so as to quickly understand the shortcomings of the website and some feedback information from users, so as to make our website more effective. Further and better development markets. Below, the author mainly makes a brief summary of the two parts of detection and feedback.
Detection work:
1. Regularly use some tools to test the website to see if the website is linked to black links, as well as detect dead links, friendly links, etc.
2. Check the website log files on the server regularly to check whether the spider crawling is normal and whether there are other abnormalities on the website.
3. When we discover some abnormal situations, we analyze the problem in a timely manner to summarize the most reasonable solution and implement it.
Feedback work:
1. Keyword ranking feedback can be divided into the ranking of the main keywords of the website, and the ranking of some long-tail keywords we made.
2. Feedback on the operation of the website can be divided into analysis and feedback from the included volume of our website, backlinks and exported links, as well as the weight, PR and world ranking of the website. These can be queried using some webmaster tools. came out.
3. Feedback on website orders, summarize and feedback on the origin of orders on the website, the number of orders, and the conversion rate of orders, so as to better improve it, which can bring us greater benefits.
This article was originally shared by the webmaster of QQ Yijingxuan. Please indicate when reprinting! Thank you!
Editor in charge: Chen Long Author's personal space at www.qqyjx.com