The website name is a symbol of a website. As a brand name, we should protect it well. Its value is far greater than some other keywords. Keyword rankings are only temporary. There is no possibility of being surpassed by others, as long as there is competition. , will continue one day, and once the website name is familiar and remembered by others, even if the keyword disappears, others will search for the website name to find the website. For example, the search volume of Taobao is a website name, which is used by a large number of people. User search, when building a website, we must pay attention to making good use of our website name, and never let our website name become someone else's wedding dress.
First, keywords as website names
It is taboo to use keywords as website names. I have suffered such a loss before. I built a logistics website and directly used Beijing Logistics Network as the name of the website. At that time, the ranking was not bad. Beijing Logistics Network ranked first. People searched for Beijing every day. There are also many users of Logistics Network who enter the website; some customers will call us directly to ask about our website. I told them that you can just search Beijing Logistics Network directly. He told me that many websites are from Beijing Logistics Network. This Only then did I realize the importance of website names, so I thought of a name for my website. In fact, many webmasters now have this wrong view, which is to directly use keywords as the name of the website, with the purpose of ranking this word.
Second, intercept traffic through website name
When a website is somewhat well-known, many competitors will find ways to use other people's website names as their own. For example, if Liyijiujiu has competitors, it is inevitable. We should have our own brand in the early stage. Awareness, such as creating second-level domain names, creating Baidu Encyclopedia, Baidu Zhidao, etc. to maintain our brand words. Even now Weibo’s ranking is not bad. We can make good use of it and use our own website name to create Weibo. Generally new The website cannot be surpassed. Of course, when the weight of other people's websites increases, it may be occupied by others. However, the homepage is almost always your own brand, and the value of others is far reduced.
Doing this can greatly protect your website brand and reduce the negative impact of the website. When others want to use some websites to create negative information, as long as the ranking does not appear on the homepage, the impact on the website will be minimal.
Third, the website name is used as a bidding word by others
Although this is unethical behavior, it is still very common in website bidding, that is, using other people's website names and brand words directly as bidding words. If the search volume of this brand word is large, then the benefits obtained by the bidding website will be very large. For example, the Shanghai Website Design Consulting Network takes the keyword Meilishuo directly as a bidding keyword:
As a solution to this problem, we can contact our competitors and ask them to remove the bidding promotion of this keyword, or directly respond to Baidu Promotion Department, which can be solved.
Summary of the Shanghai Website Construction Co-ordination Network: Protecting the brand awareness of the website is an imperative for every webmaster. It is very annoying when the website that you have worked so hard to build is easily used by others, and it is very annoying to make a wedding dress for others. thing.
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Editor in charge: Yangyang author A Tao’s personal space