I have previously written an article on "Basic Process of Website Optimization Plan for New Website Launch", which is also some preparation before the website goes online. Today I will share with you how to optimize the corporate website after it goes online, and carry out the link layout of the website from the homepage to the article page. Discussion, this article is helpful to those new to SEO and those who are too hasty in website optimization. It is recommended to share it more so that the entire SEO industry in China can develop more rapidly.
For a general corporate website, it consists of three important parts: the home page, the column page, also called the list page, and the article page, also called the target product page. After the corporate website is online, don't be too hasty to build external links to the website. To exchange friendly links, etc., first arrange the links within the website reasonably. This will involve some knowledge about the core of SEO, which is also the key point! Let’s start analyzing each one one by one.
Website home page link point layout:
The homepage of the website is the page with the most external links, which also makes the homepage of the website have the highest weight of the entire website. Reasonable allocation and layout of link points on the homepage of the website can effectively reduce the excessive dilution of the website's weight and improve the overall ranking.
The logo at the top of the website. Usually the links on the logo point to the homepage of the website, which is also the first link point on the website. The first link assigned weight to the homepage of the website is the logo link, so the ALT attribute on the logo image is assigned It comes in handy, it’s like a descriptive text, so you can add reasonable keywords to the logo image, which will have a good effect on promoting the ranking of the target keywords. Exception, this will involve the problem of the second link, because usually the second description text is "Home Page", isn't it a waste of a high-weight second text? No, there is a solution, you can use the nofollow tag Block, let the spider bypass the link, crawl and transfer weight to the next link.
Since spiders crawl a web page from top to bottom and left to right, the link point weights on the home page are also given different sizes, so some important page links placed on the home page (such as some product activity pages , pages with high conversion rates, deep pages, etc.) try to place them as close to the navigation as possible, so that good weight can be transferred, improve inclusion, and get good rankings.
Another thing that likes to be ignored on the exception homepage is those non-essential pages that need to be seen by users. They are more important to users but not so important to search engines, such as website registration links, privacy policies, contact us, advertising services, etc. , have you noticed all these links? These unnecessary pages that do not promote the keyword ranking of the website can be blocked using nofollow or js to reduce the loss of homepage weight.
Column page (list page) link point layout:
Something to note about the link points on the column pages is: the page turning at the bottom of the article list. When the number of product pages reaches tens of thousands, you have to consider how to design the page turning to provide both user experience and search engine compliance. The core is to reduce the number of clicks for users to find the product pages they need and improve spider crawling efficiency.
Article page link point layout:
When it comes to the layout of link points on article pages, I think for novice SEOs, isn’t it just to add some keyword links inside the article? In fact, it is more than that. In order to strive for user experience and participate in search engines, the bottom or side of the article body content, Appropriately add articles related to the keywords of this article, and even add some popular articles, recommended articles, etc. In this way, even if users are not interested in this article, other popular articles will increase the user's attractiveness and improve the website's Stickiness! For search engines, it allows more pages to be accessed by spiders and gives them a higher weight.
Judging from the above content, there is still a lot of knowledge about the internal optimization of the website, especially the layout of internal link points. More or less will not work. Different links must be reasonably allocated and optimized down to the smallest details. A punctuation mark, only in this way can you defeat your competitors and be the champion for a long time! Exception Hubei SEO is here to extend to everyone, learn more about the advantages of other people's well-ranked websites, make up for your own shortcomings, and learn from the strengths of others! Finally I hope this article can be useful to everyone. Yao Qiang will continue to share next time! Original address: http://www.qyjs.org/1858.html
Editor-in-Chief: Promote the personal space of the author’s cutting-edge technology