Various SEO webmaster tools may be a tool that most webmasters need to access and operate every day. We all know that using SEO tools will generally help webmasters complete the following tasks:
1. Monitor the website data so that the SEO process can be targeted;
2. Brush external links to generate some cached external links, and these external links will be indexed by search engines;
3. Inquire about competitors and understand them so as to know yourself and the enemy.
The current SEO tools generally integrate the query of various data on the website, which makes our daily work much more convenient and efficient. But do webmasters know that sometimes the query through SEO tools will cause us to misjudge and make us unable to Accurately estimating the effectiveness of SEO applications will lead to excessive or insufficient SEO, which will prevent the potential of the website from being utilized or cause the website to be demoted.
Here Lanzhou SEO Yang Fan will help you analyze some misunderstandings in our use of site tools:
Baidu weight: We have repeatedly written articles to tell everyone that this "Baidu weight" is not the other "Baidu weight". The purpose is to free webmasters from the entanglement of this value and focus on more important data and SEO technology. The Baidu weight query provided by SEO tools (Chinaz and Aizhan) has a certain reason, that is, the traffic you get from Baidu is high, which proves that your index keywords rank high, which further proves that the weight of your website is high. This counter-evidence logic makes sense in a sense.
But from the actual situation, the traffic of our website comes more from long-tail words, and these words have no index in Baidu, and they do not reflect the so-called "Baidu weight". Even if you have 10,000 top-ranked long-tail words, and each word gets 10 IPs from Baidu every day, totaling 100,000 IPs, you still have no "Baidu weight." Therefore, this index can only be said to be of certain use. At least it can be used as a reference for the quality of the other party's website when exchanging links.
Number of included items: Lanzhou SEO Yang Fan previously wrote an article about the difference between the index volume in Baidu statistics and the included amount in the Site command. Looking back now, there are big problems with this article. In fact, Baidu officials have given a very clear answer to this question: the number of pages in the site that can be used as search candidate results is the index volume of a website. Site content pages need to be crawled and filtered by search engines before they can be displayed to users in search results. The process of pages filtering through the system and being used as search candidate results is called indexing. The current value of site syntax is an estimate of the index size, which is relatively inaccurate.
Currently, Baidu officially provides two ways to query the accurate index volume: 1. Baidu Statistics (tongji.baidu.com); 2. Baidu Webmaster (zhanzhang.baidu.com). Webmasters can choose the appropriate tool according to their specific needs to query the accurate index volume of their website.
Backlinks: We can all do a small experiment - how many so-called "backlinks" can you find using SEO tools when only anchor text links are made (no URL, no tool query, etc.). Some webmasters start to worry when they see that their "backlinks" in SEO tools have dropped significantly. In fact, this is completely unnecessary. Now we know that the backlink query in SEO tools is to use the Domain command to make a query in search engines such as Baidu, and then retrieve the results and display them to the user. The domain command is a query domain, or the number of web pages containing a certain keyword in the query web page. For example, the URL www.eastthv.cc will be processed by the search engine after word segmentation into "www", "easthv", "cc" and "www+eastthv", "www+cc", "www+easthv+cc", " easthv+cc", and then use the content described in the article "How to Improve Keyword Ranking-Search Engine and Keyword Weight" shared by Lanzhou SEO Yang Fan before to index the keywords and adjust the matching and weight of the keywords gain.
If there is currently no way to accurately query the number of backlinks you have, the number of backlinks in the domain command and SEO tools can be used as a reference. But at the same time, don’t take it too seriously. We all know that anchor text links are the "external links" that can really improve keywords externally.
Some other data: We often see that various SEO tools have different results when searching for website information. That's because of the caching of the SEO tool itself. Generally speaking, the cache update of Aizhan is slower than that of Chinaz, especially since Chinaz has now added the function of manually updating the cache, which is equivalent to a real-time query.
The above is a summary of the use of various SEO tools by Lanzhou SEO Yang Fan. Generally speaking, various SEO tools can still bring considerable convenience to the daily operation and maintenance of webmasters. Yang Fan and I also use these tools every day to monitor and analyze some data. But if you want to achieve the ultimate, you need to put aside SEO tools and instead analyze website logs and statistical tools provided by the search engines themselves.
This article was originally created by Aimar Yang, Lanzhou website construction and Lanzhou SEO-Eastern Huifan optimization team. Please keep the link for reprinting: http://www.easthv.cc/blog/lanzhouseo/about-seo-tools/
Editor in charge: Yangyang author AimarYang's personal space