Baidu Webmaster Platform releases detailed anti-spam guide for Web 2.0
Admin5 Webmaster Network reported on May 2 that today Baidu Webmaster Platform released the "Web2.0 Anti-Spam Detailed Guide" to clearly provide judgment standards and response strategies for the large number of mass spam messages currently existing on domestic websites. Baidu officials stated that because most web 2.0 website building systems have loopholes, the technical cost of overcoming them is low, and the mass sending software is cheap and easy to be exploited by cheaters. A large number of web 2.0 sites are plagued by mass spam messages. In addition to traditional web 2.0 sites such as forums and blogs being troubled, it has now spread to Weibo, SNS, B2B business information pages, company yellow pages, classified information, video sites, network disks and other fields, and even emerging sharing Communities are also affected. From previous forum posts and blog logs to supply and demand information pages, video pages, and user profile pages, any place where content is filled in and generated by users will be discovered and exploited by cheaters, forming a large number of web 2.0 spam pages. .
Baidu also stated that search engines will respond accordingly after discovering web 2.0 spam pages, but it is difficult to effectively crack down on cheaters who actually operate mass messaging. It is easy for cheaters to take advantage of the extremely low cost of web 2.0 sites and their own These security features will lead to more behaviors that harm the website, users, and search engines. If the webmaster allows spam content to grow unchecked, it will not only affect the user experience of the website, but also damage the website's reputation and its own brand building, causing normal user losses. In serious cases, it will also cause search engines to lower the evaluation of the website.
The "Web 2.0 Anti-Spam Detailed Guide" clarifies what content will be judged as spam by Baidu. 1. Content that is inconsistent with the theme of the website or forum section; 2. Content that deceives search engine users; 3. Content that deceives the website into defrauding split-account advertising revenue; 4. Malicious use of web2.0 websites to promote and benefit oneself content. 5. Bad information that violates laws and regulations, such as fraudulent lottery winning contact information, false contact numbers, and bad information.
At the same time, Baidu also made suggestions on how webmasters should deal with spam content: 1. Delete spam content; 2. Raise the threshold for registered users and restrict machine registration; 3. Strictly control machine posting behavior, such as using verification codes, Limit continuous posting within a short period of time; 4. Establish a blacklist mechanism; 5. Monitor abnormalities within the site; 6. Monitor the behavior of users within the site; 7. Do not allow content with executable code to be published to avoid impeachment. Windows, jumps and other situations that seriously affect the user experience occur. 8. Use "nofollow" to mark links mentioned in some web 2.0 locations; 9. For advertisements and spamming sections in the forum, it is recommended to add permission restrictions or prohibit search engines from including them; 10. Pay attention to the security updates of the website building program. , install patches in a timely manner.
Google’s “Penguin” algorithm begins cleaning up websites with excessive SEO
Google launched a new algorithm called "Panda" in February last year, with the goal of cracking down on various "content farm" websites full of low-quality information. Recently, they have launched a new algorithm known as "Penguin", which targets websites that use excessive SEO methods to improve their rankings. In fact, between Panda and Penguin, they also launched a targeted algorithm to combat websites that place a large number of advertisements in front of the text, but that upgrade did not have an official name.
Google earlier this year introduced a "page layout algorithm" that lowers the rankings of websites that don't have much quality content. In early March, Google engineer Matt said that websites that excessively use search engine optimization would be punished. At the end of March, a large number of domestic webmasters had received "Google Webmaster Tools" notifications of unnatural links. Now it seems that Google’s previous algorithm adjustments are paving the way for the new “Penguin” algorithm. The launch of “Penguin” indicates that Google will take a more stringent attitude to deal with excessive website SEO, targeting “black hat” SEO, a large number of in-site and on-site Penalties will be imposed for foreign keyword stuffing, random insertion of links into irrelevant spun content, etc. Encourage "white hat" SEO and encourage webmasters to put more energy into optimizing user experience to obtain higher rankings.
Editor's comment: A5 seo diagnosis ( http://seo.admin5.com/ ) has always recommended that webmasters make reasonable use of SEO to improve website content and user experience. From the recent adjustments to search engine algorithms and SEO recommendations by Baidu and Google, we can see that user experience has become the primary criterion for search engines to evaluate websites, and its impact on website rankings is becoming increasingly important. Baidu, in particular, makes frequent algorithm adjustments and SEO suggestions. Not long ago, Baidu added Baidu prompts to the search results for keywords such as "seo" to remind webmasters that SEO is a very important task. Please refer to Baidu's suggestions on SEO. It is recommended that webmasters do not adopt "black hat" methods to over-optimize their websites to avoid penalties from search engines. Encourage webmasters to use "white hat" methods to use SEO correctly and improve the user experience of the website. During the 315 period, Baidu also launched a text link on the homepage to expose illegally promoted websites. Baidu's inclusion of content from social networking sites such as Weibo and SNS and the launch of Baidu Share also indicate that social search has become a trend. WEB2.0 spam content will have less short-term impact on website traffic and rankings, encouraging more websites to By optimizing user experience and driving traffic from social networks. Therefore, webmasters should use methods such as mass posting to increase external links appropriately, and improve the user experience of the website to a more important position. (Text/Yang Yang)