Foreword:
SEO for corporate websites is not inevitable! It is very unrealistic to affirm the results of SEO for corporate websites without any data analysis and a large number of successful cases! Some corporate clients I have contacted, to be honest, are not optimistic about SEO. The industry doesn't understand it, but their ultimate goal is roughly the same. That is "website ranking improvement" and "sales volume improvement". However, the goal of most of our SEOers today is only to "improve the website ranking", and rarely analyze and research the marketing capabilities of the website. Of course, I personally am constantly learning from other people’s successful experiences in this regard. After all, there is no end to the technology and experience in this industry.
Facing corporate customers who don’t understand the SEO industry, what we need to do is not to mislead and try not to give 100% affirmation and guarantee. From the perspective of an ordinary consumer and combined with SEO, we analyze the flaws of the website for customers. Provide reasonable analysis and improvements based on the current status of the industry and marketing models. The special group positioning of the industry and the introduction of precise intentional consumer groups. But in the end, whether a company can become bigger and stronger by relying on these customers brought by the website ultimately depends on whether the company's product quality and services can establish a good reputation and brand. But in the end, this is beyond our control.
Things to note when optimizing corporate website SEO:
1. Enterprise website optimization must have a purpose.
You must clearly understand what the ultimate goal of corporate website SEO is. You can’t rank just for the sake of ranking!
2. Have a correct mentality and avoid going to extremes!
Don’t be impatient! Don’t be afraid even if you haven’t received an order for corporate website optimization. Based on data analysis, we optimize and promote the company's own advantages and product characteristics.
3. Changes in traditional SEO concepts.
Learn to adapt to the current situation of the industry and find the best promotion method for the corporate website. You cannot just copy the old SEO routines. Times are changing, and technology is changing too. There is a reason why others are ahead of you, and it is not a coincidence!
4. In-depth analysis of customer habits and needs.
Yes, the customer is God. Therefore, we must know how to analyze the psychology and habits of customers as well as their hobbies. This is one of the reasons why long-tail keywords can have high conversion rates.
5. Sufficiently professional industry content.
If the content of the corporate website is not professional enough, it will not reflect the professionalism and technical strength of the company. Indirectly affects customers' trust in the company or website, which will reduce transaction volume to a certain extent.
6. Simple and clear page layout.
When customers come to your website, they are not looking for fancy Flash animations and beautifully designed advertisements. They are looking for products that suit them and their needs. They are more concerned about quality, price, function description, usage effects, etc. About Any detailed description and information about the product.
7. The guiding nature of the website and content.
Without a guiding website or content, it is not a successful website with marketing capabilities. The most important thing is to be practical but not flashy, and to guide customers to the final transaction page at the right place and at the right time.
6. Conversion page
No matter how well you do the previous steps, if there is no ultimate conversion page that determines success or failure to promote it, the final effect will be unsatisfactory.
Write at the end:
Internet marketing is a very deep knowledge, and it is really not an easy task to do it well. My younger brother has little talent and little knowledge, and what he has learned is only superficial. There are only so many people who can roughly understand something. I hope the experts can impart their experience, I would be very grateful!
The author of this article: Wuhan SEO Ke Wei, compiled and published by Menruan ( http://menruan.com/ )
(Editor: Chen Long) Personal space of the author Men Ruan